Engaging customers in coproduction processes: How value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity T Haumann, P Güntürkün, LM Schons, J Wieseke Journal of marketing 79 (6), 17-33, 2015 | 182 | 2015 |
Disentangling the differential roles of warmth and competence judgments in customer-service provider relationships P Güntürkün, T Haumann, S Mikolon Journal of Service Research 23 (4), 476-503, 2020 | 71 | 2020 |
Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs R Kassemeier, T Haumann, P Güntürkün International Journal of Research in Marketing 39 (3), 699-723, 2022 | 23 | 2022 |
How attributions of coproduction motives shape customer relationships over time P Güntürkün, T Haumann, LM Edinger-Schons, J Wieseke Journal of the Academy of Marketing Science 51 (5), 990-1018, 2023 | 5 | 2023 |
How to evaluate employer brands: a monetary approach P Güntürkün, T Haumann, A Lukasczyk Human Resource Management Practices: Assessing Added Value, 53-67, 2014 | 5 | 2014 |
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time P Güntürkün, T Haumann, J Wieseke, LM Edinger-Schons AMA Educators' Proceedings 27, K-43, 2016 | 4 | 2016 |
Ein monetärer Ansatz zur ganzheitlichen Erfassung des Employer Brandings P Güntürkün, T Haumann, H Koch, A Lukasczyk Personal quarterly, 40-45, 2012 | 4 | 2012 |
Beneficial for whom? Customer motive attribution in coproduction contexts and its consequences for maintaining successful customer relationships T Haumann, P Güntürkün, LM Edinger-Schons, J Wieseke Universität Hamburg, 2019 | | 2019 |
Getting the ‘right’CSR insurance: When CSR activities buffer or bolster the adverse impact of corporate scandals on marketing outcomes P Güntürkün, T Haumann, LM Edinger-Schons | | 2018 |
Engaging customers in co-production processes: how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity P Güntürkün, T Haumann, J Wieseke, LM Edinger-Schons AMA Educators' Proceedings 25, N-2, 2014 | | 2014 |