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Pascal Güntürkün
Pascal Güntürkün
Associate Professor of Marketing, WU Vienna
Bestätigte E-Mail-Adresse bei wu.ac.at - Startseite
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Zitiert von
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Engaging customers in coproduction processes: How value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
T Haumann, P Güntürkün, LM Schons, J Wieseke
Journal of marketing 79 (6), 17-33, 2015
1822015
Disentangling the differential roles of warmth and competence judgments in customer-service provider relationships
P Güntürkün, T Haumann, S Mikolon
Journal of Service Research 23 (4), 476-503, 2020
712020
Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs
R Kassemeier, T Haumann, P Güntürkün
International Journal of Research in Marketing 39 (3), 699-723, 2022
232022
How attributions of coproduction motives shape customer relationships over time
P Güntürkün, T Haumann, LM Edinger-Schons, J Wieseke
Journal of the Academy of Marketing Science 51 (5), 990-1018, 2023
52023
How to evaluate employer brands: a monetary approach
P Güntürkün, T Haumann, A Lukasczyk
Human Resource Management Practices: Assessing Added Value, 53-67, 2014
52014
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time
P Güntürkün, T Haumann, J Wieseke, LM Edinger-Schons
AMA Educators' Proceedings 27, K-43, 2016
42016
Ein monetärer Ansatz zur ganzheitlichen Erfassung des Employer Brandings
P Güntürkün, T Haumann, H Koch, A Lukasczyk
Personal quarterly, 40-45, 2012
42012
Beneficial for whom? Customer motive attribution in coproduction contexts and its consequences for maintaining successful customer relationships
T Haumann, P Güntürkün, LM Edinger-Schons, J Wieseke
Universität Hamburg, 2019
2019
Getting the ‘right’CSR insurance: When CSR activities buffer or bolster the adverse impact of corporate scandals on marketing outcomes
P Güntürkün, T Haumann, LM Edinger-Schons
2018
Engaging customers in co-production processes: how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
P Güntürkün, T Haumann, J Wieseke, LM Edinger-Schons
AMA Educators' Proceedings 25, N-2, 2014
2014
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