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Jassim Al-Gasawneh
Jassim Al-Gasawneh
Associate professor of Marketing (Digital-Marketing). Applied science private university
Verified email at asu.edu.jo
Title
Cited by
Cited by
Year
The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention
J Al-Gasawneh, A Al-Adamat
Management Science Letters 10 (8), 1701-1708, 2020
1162020
Intention to purchase halal cosmetics: do males and females differ? A multigroup analysis
AH Ngah, S Gabarre, H Han, S Rahi, JA Al-Gasawneh, S Park
Cosmetics 8 (1), 19, 2021
972021
The impact of customer relationship management dimensions on service quality
JA Al-Gasawneh, MM Anuar, Z Dacko-Pikiewicz, J Saputra
Polish Journal of Management Studies 23 (2), 24-41, 2021
832021
The relationship between perceived destination image, social media interaction and travel intentions relating to Neom city
JA Al-Gasawneh, AM Al-Adamat
Academy of Strategic Management Journal 19 (2), 1-12, 2020
672020
Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia
FF Halimi, S Gabarre, S Rahi, JA Al-Gasawneh, AH Ngah
Journal of Islamic Marketing 13 (11), 2437-2461, 2021
562021
The impact of moral intelligence on green purchase intention
A Al-Adamat, J Al-Gasawneh, O Al-Adamat
Management Science Letters 10 (9), 2063-2070, 2020
552020
Cyber security and ethical hacking: The importance of protecting user data
AMA Hawamleh, ASM Alorfi, JA Al-Gasawneh, G Al-Rawashdeh
Solid State Technology 63 (5), 7894-7899, 2020
532020
The determinants of trust and its influence on online buying intention: an empirical study on social commerce in Jordan
Q Hammouri, JA Al-Gasawneh, NM Nusairat, A Hanandeh, S Barakat
Annals of the Romanian Society for Cell Biology, 4522-4539, 2021
432021
Mobile marketing: Exploring the efficacy of user-centric strategies for enhanced consumer engagement and conversion rates
MK Daoud, M Al-Qeed, AYB Ahmad, JA Al-Gasawneh
International Journal of Membrane Science and Technology 10 (2), 1252-1262, 2023
422023
Determinants of the continuous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus
Q Hammouri, J Al-Gasawneh, E Abu-Shanab, N Nusairat, ...
International Journal of Data and Network Science 5 (4), 667-680, 2021
422021
Attitudes toward implementing E-government in health insurance administration
QM Hammouri, EA Abu-Shanab, NM Nusairat
International Journal of Electronic Government Research (IJEGR) 17 (2), 1-18, 2021
412021
Application of ChatGPT in Improving Customer Sentiment Analysis for Businesses
F Sudirjo, K Diantoro, JA Al-Gasawneh, HK Azzaakiyyah, AMA Ausat
Jurnal Teknologi Dan Sistem Informasi Bisnis 5 (3), 283-288, 2023
392023
The interaction effect of comprehensiveness between social media and online purchasing intention in Jordanian pharmacies
J Al-Gasawneh, M Al-Wadi, B Al-Wadi, B Alown, N Nuseirat
International Association of Online Engineering, 2020
372020
Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness
JA Al-Gasawneh, B Al Khoja, MA Al-Qeed, NM Nusairat, Q Hammouri, ...
Growing Science, 2022
352022
Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention
AAHK Qais Hammouri, Asmahan Majed Altaher, Jassim Ahmad Al-Gasawneh , Ahmad ...
International Journal of Data and Network Science 6 (3), 2022
332022
The impact of social media marketing on brand equity: A systematic review
JAA Ra’d Almestarihi, SA Gasawneh, E Malik Khlaif Gharaibeh, ...
Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (6 …, 2021
332021
Antecedents of consumers’ adoption of electronic commerce in developing countries
D Almajali, Q Hammouri, T Majali, J Al-Gasawneh, Z Dahalin
International Journal of Data and Network Science 5 (4), 681-690, 2021
332021
Impacts of social media and demographical characteristics on university admissions: case of Jordanian private universities
AS Alnaser, MS Al-Shibly, M Alghizzawi, M Habes, JA Al-Gasawneh
PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 6433-6454, 2020
312020
User-generated content-consumer buying intentions nexus: the mediating role of brand image
NM Nusairat, MA Alroale, M Al Qeed, JA Al-Gasawneh, Q Hammouri, ...
Academy of Strategic Management Journal 20 (4), 1-12, 2021
292021
Intentions to use FinTech in the Jordanian banking industry
A Alsmadi, A Alfityani, L Alhwamdeh, A Al_hazimeh, J Al-Gasawneh
International Journal of Data and Network Science 6 (4), 1351-1358, 2022
282022
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