How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity A Eldegwy, TH Elsharnouby, W Kortam International Journal of Educational Management 32 (5), 912-930, 2018 | 72 | 2018 |
Like father like son: the role of similar-education parents in their children’s university choice A Eldegwy, TH Elsharnouby, W Kortam Journal of Marketing for Higher Education, 1-20, 2022 | 13 | 2022 |
Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following A Eldegwy, TH Elsharnouby, W Kortam Journal of Marketing for Higher Education, 1-24, 2023 | 3 | 2023 |
The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment A Eldegwy, TH Elsharnouby Academy of Marketing 52, The ISBN: 978-1-5272-4262-3, 2019 | 3 | 2019 |
The Rising Veto Power of the Checkbook: An Empirical Investigation of Parents' Impacts on Their Children's University Enrollment A Eldegwy, TH Elsharnouby, W Kortam International Journal of Customer Relationship Marketing and Management …, 2022 | 2 | 2022 |
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract A Eldegwy, TH Elsharnouby, W Kortam Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
The impact of involved parent’s campus site visits on children’s university enrolment A Eldegwy, TH Elsharnouby, W Kortam British Academy of Management, 2021 | 1 | 2021 |
University Staff-new Student online interaction Amid The Covid-19 Pandemic A ELdegwy, T Elsharnouby, W Kortam ANZAMAC Conference 2022 proceedings 1 (ISSN:1447-3275), 408-409, 2022 | | 2022 |