| The effect of perceived product characteristics on private brand purchases KN Kwon, MH Lee, Y Jin Kwon Journal of Consumer Marketing 25 (2), 105-114, 2008 | 155 | 2008 |
| Demographics in sales promotion proneness: A socio-cultural approach. KN Kwon, YJ Kwon Advances in Consumer Research 34, 2007 | 70 | 2007 |
| Consuming the objectified self: The quest for authentic self YJ Kwon, KN Kwon Asian Social Science 11 (2), 301, 2015 | 64 | 2015 |
| Cultural omnivores' consumption: strategic and inclusively exclusive YJ Kwon, KN Kwon International Journal of Marketing Studies 5 (1), 118, 2013 | 27 | 2013 |
| Blurring production-consumption boundaries: Making my own luxury bag HY Kim, YJ Kwon Journal of Business Research 74, 120-125, 2017 | 21 | 2017 |
| Soulmates, best friends, and casual buddies: The relationship of US college students to retailer brands HY Kim, YJ Kwon Clothing and Textiles Research Journal 29 (1), 67-82, 2011 | 19 | 2011 |
| Heterogeneity of deal proneness: Value-mining, price-mining, and encounters KN Kwon, YJ Kwon Journal of Retailing and Consumer Services 20 (2), 182-188, 2013 | 18 | 2013 |
| Is ethical consumption altruistic or egoistic?-Consumer culture of wearing faux fur YJ Kim, YJ Kwon Journal of the Korean Society of Costume 66 (7), 17-33, 2016 | 15 | 2016 |
| Consumers of charity bracelets: cause‐supporters or fashion‐followers? J Yurchisin, Y Jin Kwon, SB Marcketti Journal of Fashion Marketing and Management: An International Journal 13 (3 …, 2009 | 13 | 2009 |
| Self in selca, self-portrait photography, as a model, photographer, and consumer O Ideality Advances in Consumer Research 39, 2011 | 12 | 2011 |
| The emergence of k-beauty: rituals and myths of Korean skin care practice YJ Kwon International Textile and Apparel Association Annual Conference Proceedings …, 2018 | 8 | 2018 |
| Traditional aesthetic characteristics traced in South Korean contemporary fashion practice YJ Kwon, YY Lee Fashion Practice 7 (2), 153-174, 2015 | 8 | 2015 |
| Orientalism in fashion YJ Kwon, MJ Kim Paideusis 5, 2011 | 8 | 2011 |
| Multifaceted appearance management as cultural practice YJ Kwon, KN Kwon Rev. Eur. Stud. 5, 19, 2013 | 7 | 2013 |
| What Does the Classic Style of Clothing Actually Mean to Consumers? YJ Kwon International Journal of Costume and Fashion 17 (1), 29-39, 2017 | 4 | 2017 |
| Taste in appearance: self, cultivated dispositions, and cultural capital YJ Kwon Iowa State University, 2007 | 4 | 2007 |
| Rituals and Myths of Korean Skin Care Practices: The Emergence of K-beauty in the Global Marketplace YJ Kwon 복식 70 (5), 45-61, 2020 | 3 | 2020 |
| Framing trend and style information in magazine YJ Kwon Journal of the Korean Society of Clothing and Textiles 37 (4), 491-505, 2013 | 3 | 2013 |
| Consumer roles and values in selfie experience: a case of Korean young consumers YJ Kwon, KN Kwon Qualitative Market Research: An International Journal 21 (4), 491-512, 2018 | 2 | 2018 |
| Meaning of Wearing Faux Fur YJ Kim, YJ Kwon International Textile and Apparel Association Annual Conference Proceedings …, 2016 | 1 | 2016 |
