| A study on Consumer Behaviour and Factors Influencing the Purchase Decision of Durable Goods with reference to Salem district R Rajeswari, P Pirakatheeswari International Research Journal of Business and Management 7 (2), 10-18, 2014 | 19 | 2014 |
| Green Marketing-Opportunities and Challenges P Pirakatheeswari Sri Sarada College for Women (Autonomous), Salem–16 1, 2009 | 9 | 2009 |
| Problems and Prospects of Women Entrepreneurs in India in the Era of Globalization P Pirakatheeswari Pacific Business Review International 8 (2), 128-134, 2015 | 8 | 2015 |
| A study on the Impact of Television Advertisements on Purchase Decision of Consumers in Salem District in respect of Durable Goods P Pirakatheeswari Salem, 2013 | 3 | 2013 |
| Introduction of Electronic Retailing P Pirakatheeswari | 2 | 2009 |
| Emerging Issues in Human Resources Management P Pirakatheeswari Kuwait: IT Company Ltd, 2009 | 2 | 2009 |
| A Study on Customers’ Perception towards Digital Payment System with Special Reference to Coimbatore City PV Rajeswari, P Pirakatheeswari, M Vadivel Annals of the Romanian Society for Cell Biology, 3542-3551, 2021 | 1 | 2021 |
| Factors Affecting Brand Recognition of Ayurvedic Food Products during Pandemic Period: Descriptive Study P Pon Meenakshi, P Pirakatheeswari, S Rajagopalan European Journal of Molecular and Clinical Medicine, 5674-5685, 2020 | | 2020 |
| Management of Consumer Cooperatives B Tamilmani Serials Publications, 2008 | | 2008 |
| IMPACT OF CSR ON CONSUMER ENGAGEMENT MR Greeshma, P Pirakatheeswari | | |
| A STUDY ON THE FINANCIAL PERFORMANCE OF BHARAT PETROLEUM CORPORATION LIMITED P PIRAKATHEESWARI | | |
| A STUDY ON CONSUMER SATISFACTION TOWARDS OLX P PIRAKATHEESWARI | | |
| A STUDY ON THE IMPACT OF SOCIAL MEDIA IN ONLINE SHOPPING P PIRAKATHEESWARI | | |
| IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOR OF RURAL DEWELLERS P PIRAKATHEESWARI, BG SHANKAR | | |
| A STUDY ON UNDERSTANDING THE AWARENESS LEVEL OF HIGHER EDUCATION AMONG THE STUDENTS OF RURAL AREA WITH SPECIAL REFERENCE TO SELECTED VILLAGES IN POLLACHI TALUK P Pirakatheeswari, S Rajagopalan, C Poornima, R Greeshma | | |
| WORKERS ETIQUETTE IN THE PRESENCE OF CONTRACTORS WITH REFERENCE TO CONSTRUCTION INDUSTRIES IN COIMBATORE CITY P PIRAKATHEESWARI, R KOKILA, N CHITRA, MR KALAIVANI | | |
| WOMEN ENTREPRENEURSHIP IN SMALL BUSINESS AND MICRO ENTERPRISES P Pirakatheeswari Primax International Journal of Commerce And Management Research, 0 | | |
