| Fashion thinking: Towards an actionable methodology NW Nixon, J Blakley Fashion Practice 4 (2), 153-175, 2012 | 60 | 2012 |
| Viewing ascension health from a design thinking perspective N Nixon Journal of organization design 2 (3), 23-28, 2013 | 24 | 2013 |
| Luxury redesigned: how the Ritz‐Carlton uses experiential service design to position abundance in times of scarcity NW Nixon, A Rieple Design Management Journal 5 (1), 40-49, 2010 | 20 | 2010 |
| The creativity leap: Unleash curiosity, improvisation, and intuition at work N Nixon Berrett-Koehler Publishers, 2020 | 9 | 2020 |
| Fast fashion's knock-off savvy: Proposing a new competency in a sustainability index for the fast fashion industry S Brodish Proceedings of the Northeast Business & Economics Association, 355-358, 2011 | 8 | 2011 |
| Designing Experiential Services with an Improvisational Stance N Nixon Lessons from the Ritz-Carlton. Touchpoint 4 (1), 32-35, 2012 | 5 | 2012 |
| A study of the experiential service design process at a luxury hotel N Weathers Nixon University of Westminster, 2010 | 3 | 2010 |
| 4 Framing the Problem: Design Research SB Wilcox, NW Nixon Strategic Design Thinking: Innovation in Products, Services, Experiences and …, 2015 | 2 | 2015 |
| Tools for Strategic Design C Tripp, NW Nixon | 1 | 2016 |
| Curating As a Brand Design Tool in Creative Organizations N Nixon, I Pitsaki, A Replie Economía Creativa 2 (otoño 2014), 16-26, 2014 | 1 | 2014 |
| Recent trends in corporate governance practices in the fashion industry in the United States. DK Malhotra, N Wyatt, NW Nixon Proceedings of the Northeast Business & Economics Association, 2011 | 1 | 2011 |
| The Intangible Service NW Nixon Strategic Design Thinking: Innovation in Products, Services, Experiences and …, 2015 | | 2015 |
| Design in Business Education: A Square Peg in a Round World? By Thomas Lockwood N Nixon Design Management Review 25 (4), 57-62, 2014 | | 2014 |
| Design and Identity Formation in Cultural Organisations’ Strategic Performance I Pitsaki, A Rieple, N Nixon 19th DMI International Design Management Research Conference Design …, 2014 | | 2014 |
| Infusing a fashion curriculum into a twenty-first-century business programme N Wyatt, N Nixon, L Samoni Fashion, Style & Popular Culture 1 (3), 433-444, 2014 | | 2014 |
| Corporate Governance Practices in the Fashion and Retail Industry in the United States N Wyatt, NW Nixon, DK Malhotra International Journal of Management Research, 6, 2011 | | 2011 |
