| The signaling effect of management response in engaging customers: A study of the hotel industry C Li, G Cui, L Peng Tourism Management 62, 42-53, 2017 | 168 | 2017 |
| Manufactured opinions: The effect of manipulating online product reviews M Zhuang, G Cui, L Peng Journal of Business Research 87, 24-35, 2018 | 165 | 2018 |
| The faces of success: Beauty and ugliness premiums in e-commerce platforms L Peng, G Cui, Y Chung, W Zheng Journal of Marketing 84 (4), 67-85, 2020 | 105 | 2020 |
| Tailoring management response to negative reviews: The effectiveness of accommodative versus defensive responses C Li, G Cui, L Peng Computers in Human Behavior 84, 272-284, 2018 | 101 | 2018 |
| Consumer perceptions of online review deceptions: an empirical study in China L Peng, G Cui, M Zhuang, C Li Journal of Consumer Marketing 33 (4), 269-280, 2016 | 58 | 2016 |
| Concept testing: the state of contemporary practice L Peng, A Finn Marketing Intelligence & Planning 26 (6), 649-674, 2008 | 52 | 2008 |
| A multi-facet item response theory approach to improve customer satisfaction using online product ratings L Peng, G Cui, Y Chung, C Li Journal of the Academy of Marketing Science 47, 960-976, 2019 | 33 | 2019 |
| What do seller manipulations of online product reviews mean to consumers? L Peng, G Cui, M Zhuang, C Li | 33 | 2014 |
| Cross-cultural effects of self-discrepancy on the consumption of counterfeit branded luxuries J Xiao, C Li, L Peng Asia Pacific Journal of Marketing and Logistics 30 (4), 972-987, 2018 | 28 | 2018 |
| The effects of image congruence and self-monitoring on product evaluations: A comparison between genuine and counterfeit products L Peng, AHK Wong, LCY Wan Journal of Global Marketing 25 (1), 17-28, 2012 | 26 | 2012 |
| Speaking the same language: the power of words in crowdfunding success and failure L Peng, G Cui, Z Bao, S Liu Marketing Letters 33 (2), 311-323, 2022 | 25 | 2022 |
| Whose crystal ball to choose? Individual difference in the generalizability of concept testing L Peng, A Finn Journal of Product Innovation Management 27 (5), 690-704, 2010 | 19 | 2010 |
| The comparative impact of critics and consumers: Applying the generalisability theory to online movie ratings L Peng, G Cui, C Li International Journal of Market Research 55 (3), 413-436, 2013 | 18 | 2013 |
| How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing* L Peng, A Finn Journal of Product Innovation Management 27 (2), 238-252, 2010 | 17 | 2010 |
| A framework for optimising the cost and performance of concept testing L Peng, C Li, X Wan Journal of Marketing Management 28 (7-8), 1000-1013, 2012 | 12 | 2012 |
| Individual differences in consumer responses to traditional versus virtual concept testing L Peng, G Cui, C Li Journal of Product & Brand Management 21 (3), 167-175, 2012 | 11 | 2012 |
| How manufacturer brand erosion shapes consumer assortment perceptions C Li, Y He, L Peng, D Yuan Asia Pacific Journal of Marketing and Logistics 32 (4), 922-939, 2020 | 10 | 2020 |
| Assessing response format effects on the scaling of marketing stimuli L Peng, A Finn International Journal of Market Research 58 (4), 595-619, 2016 | 10 | 2016 |
| How far can you rely on a concept test: the generalizability of testing over occasions L Peng, A Finn International Journal of Market Research 52 (3), 353-372, 2010 | 10 | 2010 |
| Selecting ideas for new product development: Comparison of monadic test and adaptive concept screening under the G theory framework G Cui, L Peng, LP Florès European Journal of Innovation Management 18 (3), 380-396, 2015 | 9 | 2015 |
