| A comprehensive framework of brand name classification S Arora, AD Kalro, D Sharma Journal of Brand Management 22, 79-116, 2015 | 45 | 2015 |
| Positioning products through names: effect of sound symbolism on perception of products with blended brand names SV Arora, AD Kalro, D Sharma Journal of Product & Brand Management 32 (3), 361-378, 2023 | 6 | 2023 |
| Meesho: mission possible? SV Arora, M Krishna, VL Dhir Emerald Emerging Markets Case Studies 13 (2), 1-25, 2023 | 1 | 2023 |
| Bidding under uncertainty: Harsh constructions S Iyer, M Krishna, SV Arora Emerald Emerging Markets Case Studies 13 (1), 1-20, 2023 | 1 | 2023 |
| Business Schools in India: Issues and Perspective S Jayaraman, S Arora AIMA Journal of Management & Research 8 (2), 2014 | 1 | 2014 |
| Serum: differential pricing of the Covid-19 vaccine SV Arora, M Krishna Emerald Emerging Markets Case Studies 13 (1), 1-33, 2023 | | 2023 |
| Morning Star BrandCom: combating Covid-19 vaccine hesitancy V Dwivedi, M Krishna, SV Arora Emerald Emerging Markets Case Studies 12 (4), 1-27, 2022 | | 2022 |
| Sirona Hygiene Private Ltd.: raising a cup to menstrual freedom T Jayakumar, SV Arora Emerald Emerging Markets Case Studies 12 (3), 1-34, 2022 | | 2022 |
| Moderna’s Spikevax: a prickly pricing decision SV Arora, VL Dhir, M Krishna The CASE Journal 19 (1), 98-116, 2022 | | 2022 |
| Blended Brand Names: It’S Just Not What You Know, It’S the Sound S Arora, A D Kalro, D Sharma ACR Asia-Pacific Advances, 2018 | | 2018 |
Arti D. KalroProfessor, SJMSOM, Indian Institute of Technology BombayVerified email at iitb.ac.in
