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Robert Meeds
Robert Meeds
Verified email at fullerton.edu
Title
Cited by
Cited by
Year
Types of fantasy sports users and their motivations
LK Farquhar, R Meeds
Journal of computer-mediated communication 12 (4), 1208-1228, 2007
2662007
Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity
SD Bradley, R Meeds
Psychology & Marketing 19 (7‐8), 595-619, 2002
1302002
The effects of sentence-level context, prior word knowledge, and need for cognition on information processing of technical language in print ads
SD Bradley III, R Meeds
Journal of Consumer Psychology 14 (3), 291-302, 2004
622004
Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge
R Meeds
International Journal of Advertising 23 (3), 309-335, 2004
512004
Factors affecting information processing of internet advertisements: a test on exposure condition, psychological reactance, and advertising frequency
C Li, R Meeds
American Academy of Advertising. Conference. Proceedings (Online), 93, 2007
382007
Changing roles of traditional and online media as trusted news sources in Qatar and their relationships with perceived important issues and interest in politics
R Meeds
Journal of Middle East Media 11 (11), 34-61, 2015
242015
Different forced-exposure levels of internet advertising: An experimental study on pop-up ads and interstitials
C Li, R Meeds
American Academy of Advertising. Conference. Proceedings, 200, 2005
172005
Newspapers and their online editions: Factors that influence successful integration
B Bressers, R Meeds
Web Journal of Mass Communication Research 10, 2007
162007
Political adwatches and the third-person effect
E Ognianova, J Coyle, E Thorson, R Meeds
111996
The effects of technical language and sentence-level context on consumers' processing of ad copy for high-tech products
R Meeds
PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 1-1, 1999
91999
The role of the sentence and its importance in marketing communications
R Meeds, SD Bradley
Psycholinguistic phenomena in marketing communications, 103-120, 2020
72020
Framing diabetes public health information during Ramadan–a newspaper content analysis
K Wilbur, S Berzou, R Meeds
Journal of International Medical Research 45 (6), 1750-1759, 2017
72017
Technically speaking: A content analysis of technical language, explanatory context, and information cues in magazine advertising
R Meeds
PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 87-87, 1998
71998
Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks: an eye tracking approach
R Meeds, O Farnall
Journal of Current Issues & Research in Advertising 39 (2), 101-119, 2018
62018
Metaphorical expressions in e-commerce: A study of arabic language websites
D Liginlal, R Ahmad, R Meeds, P Gopinath
Journal of Global Information Technology Management 20 (2), 75-90, 2017
62017
The role of important product attribute sentences in advertising recall and attitudes
R Meeds, S Bradley
Psycholinguistic Phenomena in Marketing Communications, 103-120, 2007
42007
Figurative language in Arabic E-commerce text
R Ahmad, L Torlakova, D Liginlal, R Meeds
International Journal of Business Communication 57 (3), 279-301, 2020
32020
Localization for a high context culture: An exploratory study of cultural markers and metaphors in Arabic E-Commerce websites
D Liginlal, M Rushdi, R Meeds, R Ahmad
E-Commerce, E-Business and E-Service 1, 21, 2014
32014
The effects of technical language, sentence-level context, and consumer knowledge on readers' processing of print advertising for technical products
RW Meeds
University of Missouri-Columbia, 1997
31997
THE EFFECTS OF CULTURAL DESIGN STYLE AND INFORMATION RICHNESS ON CONSUMERS'VISUAL ATTENTION, COMPREHENSION AND ATTITUDES TOWARD ARABIC-LANGUAGE WEBSITES
R Meeds, D Liginlal, R Ahmad, P Gopinath
American Academy of Advertising. Conference. Proceedings (Online), 90, 2016
22016
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