Types of fantasy sports users and their motivations LK Farquhar, R Meeds Journal of computer-mediated communication 12 (4), 1208-1228, 2007 | 266 | 2007 |
Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity SD Bradley, R Meeds Psychology & Marketing 19 (7‐8), 595-619, 2002 | 130 | 2002 |
The effects of sentence-level context, prior word knowledge, and need for cognition on information processing of technical language in print ads SD Bradley III, R Meeds Journal of Consumer Psychology 14 (3), 291-302, 2004 | 62 | 2004 |
Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge R Meeds International Journal of Advertising 23 (3), 309-335, 2004 | 51 | 2004 |
Factors affecting information processing of internet advertisements: a test on exposure condition, psychological reactance, and advertising frequency C Li, R Meeds American Academy of Advertising. Conference. Proceedings (Online), 93, 2007 | 38 | 2007 |
Changing roles of traditional and online media as trusted news sources in Qatar and their relationships with perceived important issues and interest in politics R Meeds Journal of Middle East Media 11 (11), 34-61, 2015 | 24 | 2015 |
Different forced-exposure levels of internet advertising: An experimental study on pop-up ads and interstitials C Li, R Meeds American Academy of Advertising. Conference. Proceedings, 200, 2005 | 17 | 2005 |
Newspapers and their online editions: Factors that influence successful integration B Bressers, R Meeds Web Journal of Mass Communication Research 10, 2007 | 16 | 2007 |
Political adwatches and the third-person effect E Ognianova, J Coyle, E Thorson, R Meeds | 11 | 1996 |
The effects of technical language and sentence-level context on consumers' processing of ad copy for high-tech products R Meeds PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 1-1, 1999 | 9 | 1999 |
The role of the sentence and its importance in marketing communications R Meeds, SD Bradley Psycholinguistic phenomena in marketing communications, 103-120, 2020 | 7 | 2020 |
Framing diabetes public health information during Ramadan–a newspaper content analysis K Wilbur, S Berzou, R Meeds Journal of International Medical Research 45 (6), 1750-1759, 2017 | 7 | 2017 |
Technically speaking: A content analysis of technical language, explanatory context, and information cues in magazine advertising R Meeds PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 87-87, 1998 | 7 | 1998 |
Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks: an eye tracking approach R Meeds, O Farnall Journal of Current Issues & Research in Advertising 39 (2), 101-119, 2018 | 6 | 2018 |
Metaphorical expressions in e-commerce: A study of arabic language websites D Liginlal, R Ahmad, R Meeds, P Gopinath Journal of Global Information Technology Management 20 (2), 75-90, 2017 | 6 | 2017 |
The role of important product attribute sentences in advertising recall and attitudes R Meeds, S Bradley Psycholinguistic Phenomena in Marketing Communications, 103-120, 2007 | 4 | 2007 |
Figurative language in Arabic E-commerce text R Ahmad, L Torlakova, D Liginlal, R Meeds International Journal of Business Communication 57 (3), 279-301, 2020 | 3 | 2020 |
Localization for a high context culture: An exploratory study of cultural markers and metaphors in Arabic E-Commerce websites D Liginlal, M Rushdi, R Meeds, R Ahmad E-Commerce, E-Business and E-Service 1, 21, 2014 | 3 | 2014 |
The effects of technical language, sentence-level context, and consumer knowledge on readers' processing of print advertising for technical products RW Meeds University of Missouri-Columbia, 1997 | 3 | 1997 |
THE EFFECTS OF CULTURAL DESIGN STYLE AND INFORMATION RICHNESS ON CONSUMERS'VISUAL ATTENTION, COMPREHENSION AND ATTITUDES TOWARD ARABIC-LANGUAGE WEBSITES R Meeds, D Liginlal, R Ahmad, P Gopinath American Academy of Advertising. Conference. Proceedings (Online), 90, 2016 | 2 | 2016 |