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Frantisek Pollak
Frantisek Pollak
Associate Professor at University of Economics in Bratislava
Verified email at acuityeng.com - Homepage
Title
Cited by
Cited by
Year
Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market
F Pollák, P Markovič
Administrative Sciences 11 (3), 71, 2021
552021
Return to the new normal: Empirical analysis of changes in e-consumer behavior during the COVID-19 pandemic
F Pollák, P Markovič, R Vavrek, M Konečný
Behavioral Sciences 12 (3), 85, 2022
492022
Multifactor analysis of online reputation of selected car brands
P Dorčák, P Markovič, F Pollák
Procedia engineering 192, 719-724, 2017
452017
Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic
F Pollák, M Konečný, D Ščeulov
Sustainability 13 (14), 7986, 2021
40*2021
Marketing & e-business
P Dorčák, F Pollák
Prešov: EZO, sro, 2010
33*2010
Management of Innovation of the Economic Potential of the Rural Enterprises
P Partlova, J Strakova, J Vachal, F Pollak, J Dobrovic
Marketing and Management of Innovations, 340-353, 2020
302020
The Presentation of Automotive Brands in the On-Line Environment—The Perspective of KIA, Peugeot, Toyota and VW in the Slovak Republic
J Soviar, M Holubčík, J Vodák, M Rechtorík, F Pollák
Sustainability 11 (7), 2132, 2019
292019
Analysis of the possibilities of improving an online reputation of public institutions
P Dorčák, F Pollák, S Szabo
IDIMT-2014: Networking Societies-Cooperation and Conflict. 22nd …, 2014
29*2014
Shopping on the internet from the point of view of customers
R Stefko, P Dorcák, F Pollák
Polish Journal of Management Studies 4, 214-222, 2011
292011
Multifactor analysis of online reputation as a tool for enhancing competitiveness of subjects from automotive industry
P Dorčák, P Markovič, F Pollák
Ekonomický časopis/Journal of Economics 65 (2), 173-186, 2017
272017
Promotion of electric mobility in the European Union—Overview of project PROMETEUS from the perspective of cohesion through synergistic cooperation on the example of the …
F Pollák, J Vodák, J Soviar, P Markovič, G Lentini, V Mazzeschi, A Luè
Sustainability 13 (3), 1545, 2021
252021
The effective use of facebook by small and medium-sized enterprises operating in Slovakia
F Pollák, P Dorčák
Market-Tržište 28 (1), 79-91, 2016
252016
On-line reputačný manažment v podmienkach stredoeurópskeho virtuálneho trhu
F Pollák
Prešov: Bookman, 2015
242015
Sustainable e-marketing of selected tourism subjects from the Mediterranean through active online reputation management
F Pollák, P Dorčák, N Račeta, N Svetozarovová
Smart City 360°. SmartCity 360 2016, SmartCity 360 2015. Lecture Notes of …, 2016
232016
Reputation Management
F Pollák, P Dorčák, P Markovič
Promotion and Marketing Communications, 2019
222019
Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands.
F Pollák, P Dorčák, P Markovič
Information 12 (2), 89, 2021
192021
Analytical view of the perception of selected innovative approaches in marketing communications
P Dorčák, P Štrach, F Pollák
Quality Innovation Prosperity 19 (1), 74-84, 2015
192015
E-business and its Application in Conditions of Central European Market
NT Saruc, P Dorcak, F Pollák
Quality Innovation Prosperity 17 (1), 9-15, 2013
182013
Economic Activity as a Determinant for Customer Adoption of Social Media Marketing
F Pollák, P Markovič
Sustainability 13 (7), 3999, 2021
162021
Virtual social networks and their utilization for promotion
R Stefko, P Dorcak, F Pollák
Polish Journal of Management Studies 4, 126-134, 2011
152011
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