| The role of product involvement, knowledge, and perceptions in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects X Bian, L Moutinho University of Hull Business School, 2008 | 850* | 2008 |
| The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects X Bian, L Moutinho European Journal of Marketing, 2011 | 845 | 2011 |
| An investigation of determinants of counterfeit purchase consideration X Bian, L Moutinho Journal of business research 62 (3), 368-378, 2009 | 352 | 2009 |
| Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China X Bian, C Veloutsou Advances in Chinese brand management, 331-350, 2017 | 346* | 2017 |
| User-generated brands and social media: Couchsurfing and AirBnb N Yannopoulou, M Moufahim, X Bian Contemporary Management Research 9 (1), 2013 | 295 | 2013 |
| New insights into unethical counterfeit consumption X Bian, KY Wang, A Smith, N Yannopoulou Journal of Business Research 69 (10), 4249-4258, 2016 | 183 | 2016 |
| A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands C Veloutsou, X Bian Journal of Consumer Behaviour: An International Research Review 7 (1), 3-20, 2008 | 168 | 2008 |
| Counterfeits and branded products: effects of counterfeit ownership X Bian, L Moutinho Journal of Product & Brand Management, 2011 | 110 | 2011 |
| Is high recovery more effective than expected recovery in addressing service failure?—A moral judgment perspective T Chen, K Ma, X Bian, C Zheng, J Devlin Journal of Business Research 82, 1-9, 2018 | 80 | 2018 |
| Social power, product conspicuousness, and the demand for luxury brand counterfeit products X Bian, S Haque, A Smith British Journal of Social Psychology 54 (1), 37-54, 2015 | 68 | 2015 |
| Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? X Bian, S Haque Journal of brand Management 27 (4), 438-451, 2020 | 60 | 2020 |
| Authenticity perceptions in the Chinese marketplace MJ Liu, N Yannopoulou, X Bian, R Elliott Journal of Business Research 68 (1), 27-33, 2015 | 53 | 2015 |
| An examination of factors influencing the formation of the consideration set and consumer purchase intention in the context of non-deceptive counterfeiting X Bian University of Glasgow, 2006 | 37 | 2006 |
| Are size-zero female models always more effective than average-sized ones? Depends on brand and self-esteem! X Bian, KY Wang European Journal of Marketing, 2015 | 36 | 2015 |
| The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits B Xuemei, M Luiz Eouropean Jurnal Of Marketing 45, 2011 | 32* | 2011 |
| Exploring social change through social media: The case of the Facebook group Indignant Citizens N Yannopoulou, MJ Liu, X Bian, T Heath International Journal of Consumer Studies 43 (4), 348-357, 2019 | 25 | 2019 |
| Will normal‐sized female models in advertisements be viewed as positively as small‐sized models? X Bian, G Foxall European Journal of Marketing, 2013 | 19 | 2013 |
| Management response to negative comments, psychological distance and product nature: a consumer perspective D Zheng, X Yuan, L., Bian, L Wang, H., and Huang European Journal of Marketing, 2020 | 12 | 2020 |
| Advertising self-regulation: Clearance processes, effectiveness and future research agenda X Bian, P Kitchen, M Teresa Cuomo The Marketing Review 11 (4), 393-414, 2011 | 10 | 2011 |
| Good fortune and its influence on B2B relationships: The case of the Mae Manee money solution campaign in Thailand K Chandrasapth, N Yannopoulou, X Bian Industrial Marketing Management 101, 223-237, 2022 | 5 | 2022 |
