| Marketing of library and information services: building a new discipline for library and information science education in Asia DK Gupta Malaysian Journal of Library & Information Science 8 (2), 2003 | 130 | 2003 |
| What is marketing in libraries? Concepts, orientations, and practices DK Gupta, A Jambhekar Information outlook 6 (11), 24-30, 2002 | 60* | 2002 |
| Marketing library and information services: International perspectives DK Gupta Walter de Gruyter, 2006 | 59 | 2006 |
| Academic Library Websites in Rajasthan: an analysis of Content. S Pareek, DK Gupta Library Philosophy & Practice, 2013 | 49 | 2013 |
| Key publications in library marketing: a review CM Koontz, DK Gupta, S Webber IFLA journal 32 (3), 224-231, 2006 | 44 | 2006 |
| Broadening the concept of LIS marketing DK Gupta Marketing library and information services: International perspectives 159, 5, 2006 | 41 | 2006 |
| Marketing library and information services: a study of periodical literature DK Gupta, AK Jain CSIR, 2009 | 40 | 2009 |
| Developing a customer-focus approach to marketing of library and information services DK Gupta, A Jambhekar DESIDOC Journal of Library & Information Technology 22 (3), 2002 | 37 | 2002 |
| Marketing libraries in a web 2.0 world DK Gupta, R Savard De Gruyter Saur, 2011 | 25 | 2011 |
| Literature on LIS marketing: growth and pattern DK Gupta CSIR, 2007 | 24 | 2007 |
| Which Way Do You Want To Serve Your Customers?. DK Gupta, A Jambheykar Information outlook 6 (7), 2002 | 23 | 2002 |
| Information about services and information resources on websites of selected libraries in Rajasthan: A study S Pareek, DK Gupta DESIDOC Journal of Library & Information Technology 32 (6), 2012 | 21 | 2012 |
| Everything is Marketing: An Analysis of Functional Relationships of Marketing and Libraries. DK Gupta DESIDOC Journal of Library & Information Technology 36 (3), 2016 | 17 | 2016 |
| Librarians' changing role in distance education: need for training DK Gupta Journal of library administration 32 (1-2), 225-231, 2001 | 17 | 2001 |
| Marketing in library and information context: Myths and realities DK Gupta Journal of Information and Knowledge, 99-104, 1998 | 16 | 1998 |
| An integrated approach to services marketing: A book of readings on marketing of library and information services DK Gupta, A Jambhekar Allied Publishers Private Limited, 2003 | 15 | 2003 |
| Bibliographical literature on LIS marketing: a review DK Gupta CSIR, 2008 | 14 | 2008 |
| Changing paradigm in journals based current awareness services in libraries G Mahesh, DK Gupta Information Services & Use 28 (1), 59-65, 2008 | 13 | 2008 |
| Marketing library and information services II: A global outlook DK Gupta, C Koontz, A Massisimo Walter de Gruyter, 2013 | 9 | 2013 |
| User-focus approach: Central to Ranganathan's philosophy DK Gupta Journal of Information and Knowledge, 123-128, 1999 | 9 | 1999 |
