| DOES REBRANDING AS NAME CHANGE REBUILD OR DESTROY BRAND EQUITY (CUSTOMER LOYALTY AND BRAND REPUTATION) AFTER BRAND CRISIS?: THE CASE OF MALAYSIAN AIRLINE SYSTEM (MAS). R Ahmad, O Worlu Journal of Technology Management and Business 6 (2), 2019 | 11 | 2019 |
| The Effect of Rebranding on Brand Loyalty: Brand Reputation As Mediator RA Hasnizam Shaari, Worlu Okechukwu International Journal of Academic Research in Business and Social Sciences …, 2022 | 4 | 2022 |
| FATAL BRAND CRISIS: CAN BOLSTERING STRATEGY REBUILD THE TARNISHED REPUTATION? R Ahmad Journal of Technology Management and Business 4 (2), 2017 | 3 | 2017 |
| THE RELATIONSHIP OF REBRANDING ON THE BRAND REPUTATION AFTER BRAND CRISIS: MEDIATE BY BRAND LOYALTY R Ahmad, H Shaari International Journal of Technical Research & Science 2 (4), 230-240, 2017 | 1* | 2017 |
| CAN BOLSTERING STRATEGY REBUILD THE TARNISHED REPUTATION AFTER FATAL BRAND CRISIS? : A CONCEPTUAL PAPER R Ahmad, H Shaari International Journal of Technical Research & Science 2 (4), 212-218, 2017 | | 2017 |
| Asas Rancangan Perniagaan HNI Shahidan, R Ahmad, S Shuib, NA Aaikot | | 2015 |
Dr Hasnizam ShaariAssoc. Prof.Verified email at uum.edu.my
