| Tracking the Audience: The Ratings Industry from Analog to Digital K Buzzard Routledge, 2012 | 108 | 2012 |
| The peoplemeter wars: A case study of technological innovation and diffusion in the ratings industry KSF Buzzard The Journal of Media Economics 15 (4), 273-291, 2002 | 60 | 2002 |
| Chains of gold: Marketing the ratings and rating the markets K Buzzard Scarecrow Press, 1990 | 60 | 1990 |
| Electronic media ratings: Turning audiences into dollars and sense K Buzzard Butterworth-Heinemann, 1992 | 39 | 1992 |
| The Coca Cola of Self Help: The Branding of John Gray's Men Are From Mars, Women Are From Venus KSF Buzzard Journal of popular culture 35 (4), 89, 2002 | 17 | 2002 |
| Net ratings: Defining a new medium by the old, measuring internet audiences KSF Buzzard New Media, 197-208, 2003 | 14 | 2003 |
| James W. Seiler of the American Research Bureau KS Buzzard Journal of Radio Studies 10 (2), 186-201, 2003 | 13 | 2003 |
| The rise of market information regimes and the historical development of audience ratings KSF Buzzard Historical Journal of Film, Radio and Television 35 (3), 511-517, 2015 | 11 | 2015 |
| Radio ratings pioneers: The development of a standardized ratings vocabulary K Buzzard Journal of Radio Studies 6 (2), 287-306, 1999 | 11 | 1999 |
| Contando colombianos: Medición comercial, métrica de audiencias y biopolítica JC Valencia Rincón, P Wehner, MA Beltrán López, LC Méndez Aguilar, ... Editorial Pontificia Universidad Javeriana, 2020 | 2 | 2020 |
| Television Audiences K Buzzard Oxford Bibliographies, 2015 | 2 | 2015 |
| An Interview with A. C. Nielsen, Jr. K Buzzard http://iamhist.org, 2015 | | 2015 |
| Book Review: Holding Pattern: How Communication Prevents Intimacy in Adults. By Karen S. Falling Buzzard. East Lansing: Michigan State University Press, 2001 … JG Bruhn Sociological Practice 3 (4), 345-346, 2001 | | 2001 |
| Book Review: Holding Pattern: How Communication Prevents Intimacy in Adults. By Karen S. Falling Buzzard. East Lansing: Michigan State University Press, 2001 … JG Bruhn Sociological Practice 3 (4), 345-346, 2001 | | 2001 |
| Holding Pattern: How Communication Prevents Intimacy in Adults K Buzzard MSU Press, 2001 | | 2001 |
| The Serialized Mini-Drama: A New Trend in Advertising J Morreale, K Buzzard Advertising and Popular Culture: Studies in Variety and Versatility, 94, 1992 | | 1992 |
| History of Electronic Media EG Farnsworth, KS Buzzard, DF Carothers, E Marlow, E Secunda, ... Taylor & Francis Group 22 (4), 75-77, 1991 | | 1991 |
| THE DEFINITION OF THE AUDIENCE IN THE HISTORY OF TELEVISION AUDIENCE RESEARCH (RATINGS, MEASUREMENT, NIELSEN) KS Buzzard The University of Wisconsin-Madison, 1985 | | 1985 |
| 11. Crisis en la medición de audiencias de televisión y radio en los Estados Unidos K Buzzard Medición comercial, métricas de audiencias y biopolítica, 417, 0 | | |
