| An integrative review of material possession attachment SS Kleine, SM Baker Academy of marketing science review 1 (1), 1-39, 2004 | 538 | 2004 |
| Building understanding of the domain of consumer vulnerability SM Baker, JW Gentry, TL Rittenburg Journal of Macromarketing 25 (2), 128-139, 2005 | 506 | 2005 |
| Death by nostalgia: A diagnosis of context-specific cases SM Baker, PF Kennedy ACR North American Advances, 1994 | 449 | 1994 |
| Customer participation in creating site brand loyalty J Holland, SM Baker Journal of interactive marketing 15 (4), 34-45, 2001 | 360 | 2001 |
| Consumer normalcy: Understanding the value of shopping through narratives of consumers with visual impairments SM Baker Journal of retailing 82 (1), 37-50, 2006 | 178 | 2006 |
| Vulnerability and resilience in natural disasters: A marketing and public policy perspective SM Baker Journal of Public Policy & Marketing 28 (1), 114-123, 2009 | 177 | 2009 |
| How consumers with disabilities perceive “welcome” in retail servicescapes: a critical incident study S Menzel Baker, J Holland, C Kaufman-Scarborough Journal of Services Marketing 21 (3), 160-173, 2007 | 120 | 2007 |
| Marketplace experiences of consumers with visual impairments: beyond the Americans with Disabilities Act SM Baker, DL Stephens, RP Hill Journal of Public Policy & Marketing 20 (2), 215-224, 2001 | 91 | 2001 |
| Motivations and commitments among participants in the Great Texas Birding Classic D Scott, SM Baker, C Kim Human Dimensions of Wildlife 4 (1), 50-67, 1999 | 89 | 1999 |
| How can retailers enhance accessibility: giving consumers with visual impairments a voice in the marketplace SM Baker, DL Stephens, RP Hill Journal of Retailing and Consumer Services 9 (4), 227-239, 2002 | 88 | 2002 |
| Consumer vulnerability as a shared experience: Tornado recovery process in Wright, Wyoming SM Baker, DM Hunt, TL Rittenburg Journal of Public Policy & Marketing 26 (1), 6-19, 2007 | 85 | 2007 |
| Kids as collectors: a phenomenological study of first and fifth graders SM Baker, JW Gentry ACR North American Advances, 1996 | 80 | 1996 |
| The role of possessions in creating, maintaining, and preserving one's identity: Variation over the life course J Gentry, SM Baker, FB Kraft ACR North American Advances, 1995 | 73 | 1995 |
| Do people with disabilities believe the ADA has served their consumer interests? C Kaufman‐Scarborough, S Menzel Baker Journal of Consumer Affairs 39 (1), 1-26, 2005 | 70 | 2005 |
| Marketing and public accommodation: a retrospective on Title III of the Americans with Disabilities Act SM Baker, C Kaufman-Scarborough Journal of Public Policy & Marketing 20 (2), 297-304, 2001 | 58 | 2001 |
| Toward a Process Theory of Consumer Vulnerability and Resilience: Illuminating its Transformative Potential SM Baker, M Mason Transformative Consumer Research for Personal and Collective Well-Being, 543-564, 2012 | 51 | 2012 |
| Exploring collective memories associated with African-American advertising memorabilia--The good, the bad, and the ugly CM Motley, GR Henderson, SM Baker Journal of Advertising 32 (1), 47-57, 2003 | 45 | 2003 |
| What do they know? Integrating the core concept of customer value into the undergraduate marketing curriculum and its assessment SM Baker, SS Kleine, M Bennion Journal of Marketing Education 25 (1), 79-89, 2003 | 45 | 2003 |
| My favorite recipes: Recreating emotions and memories through cooking SM Baker, HC Karrer, A Veeck ACR North American Advances, 2005 | 37 | 2005 |
| A community psychology of object meanings: Identity negotiation during disaster recovery SM Baker, RP Hill Journal of Consumer Psychology 23 (3), 275-287, 2013 | 34 | 2013 |