| Marketing models GL Lilien, P Kotler, KS Moorthy Prentice Hall, 1995 | 1536 | 1995 |
| Performance assessment of the lead user idea-generation process for new product development GL Lilien, PD Morrison, K Searls, M Sonnack, E Hippel Management science 48 (8), 1042-1059, 2002 | 1246 | 2002 |
| A multi-stage model of word-of-mouth influence through viral marketing A De Bruyn, GL Lilien International journal of research in marketing 25 (3), 151-163, 2008 | 1098 | 2008 |
| Marketing decision making: A model building approach P Kotler Holt, Rinehart, and Winston, 1972 | 780 | 1972 |
| Medical Innovation Revisited: Social Contagion versus Marketing Effort C Van den Bulte, GL Lilien American Journal of Sociology 106 (5), 1409-1435, 2001 | 778 | 2001 |
| Technological opportunism and radical technology adoption: An application to e-business R Srinivasan, GL Lilien, A Rangaswamy Journal of marketing 66 (3), 47-60, 2002 | 707 | 2002 |
| Marketing decision making: A model-building approach GL Lilien, P Kotler Harpercollins College Div, 1983 | 593 | 1983 |
| Marketing engineering: computer-assisted marketing analysis and planning GL Lilien, A Rangaswamy DecisionPro, 2004 | 584 | 2004 |
| The timing of competitive market entry: An exploratory study of new industrial products GL Lilien, E Yoon Management science 36 (5), 568-585, 1990 | 576 | 1990 |
| Location, location, location: How network embeddedness affects project success in open source systems R Grewal, GL Lilien, G Mallapragada Management science 52 (7), 1043-1056, 2006 | 536 | 2006 |
| Informants in organizational marketing research: Why use multiple informants and how to aggregate responses GH Van Bruggen, GL Lilien, M Kacker Journal of marketing research 39 (4), 469-478, 2002 | 361 | 2002 |
| Turning adversity into advantage: does proactive marketing during a recession pay off? R Srinivasan, A Rangaswamy, GL Lilien International Journal of Research in Marketing 22 (2), 109-125, 2005 | 295 | 2005 |
| Marketing-production joint decision-making J Eliashberg, R Steinberg Handbooks in operations research and management science 5, 827-880, 1993 | 291 | 1993 |
| New industrial product performance: The effects of market characteristics and strategy E Yoon, GL Lilien Journal of Product Innovation Management: An International Publication of …, 1985 | 282 | 1985 |
| First in, first out? The effects of network externalities on pioneer survival R Srinivasan, GL Lilien, A Rangaswamy Journal of Marketing 68 (1), 41-58, 2004 | 281 | 2004 |
| Performance implications of deploying marketing analytics F Germann, GL Lilien, A Rangaswamy International Journal of Research in Marketing 30 (2), 114-128, 2013 | 278* | 2013 |
| Bias and systematic change in the parameter estimates of macro-level diffusion models C Van den Bulte, GL Lilien Marketing Science 16 (4), 338-353, 1997 | 266 | 1997 |
| A three-stage model of industrial trade show performance S Gopalakrishna, GL Lilien Marketing science 14 (1), 22-42, 1995 | 262 | 1995 |
| Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment GL Lilien, AG Rao, S Kalish Management science 27 (5), 493-506, 1981 | 260 | 1981 |
| Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products GL Lilien Management Science 25 (2), 191-204, 1979 | 252 | 1979 |
