| Too much Facebook? An exploratory examination of social media fatigue LF Bright, SB Kleiser, SL Grau Computers in Human Behavior 44, 148-155, 2015 | 631 | 2015 |
| Consumer behavior: Building marketing strategy DL Mothersbaugh, DI Hawkins McGraw-Hill, 2016 | 541 | 2016 |
| Marketing research: A state-of-the-art review and directions for the twenty-first century NK Malhotra, M Peterson, SB Kleiser Journal of the academy of marketing science 27, 160-183, 1999 | 305 | 1999 |
| Using transformational appeals to enhance the retail experience G Naylor, SB Kleiser, J Baker, E Yorkston Journal of Retailing 84 (1), 49-57, 2008 | 174 | 2008 |
| Negative versus positive word-of-mouth: An exception to the rule GS Naylor, SB Kleiser Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2000 | 124 | 2000 |
| Exploring social media addiction among student Millennials S Grau, S Kleiser, L Bright Qualitative Market Research: An International Journal 22 (2), 200-216, 2019 | 112 | 2019 |
| The dimensions of consumer expertise: A scale development SB Kleiser, SP Mantel AMA summer educators’ proceedings 5, 20-26, 1994 | 101 | 1994 |
| Moral philosophy, ethical evaluations, and sales manager hiring intentions E Sivadas, S Bardi Kleiser, J Kellaris, R Dahlstrom Journal of Personal Selling & Sales Management 23 (1), 7-21, 2003 | 94 | 2003 |
| Exploring the differences in perceptions of satisfaction across lifestyle segments G Naylor, SB Kleiser Journal of Vacation Marketing 8 (4), 343-351, 2002 | 84 | 2002 |
| Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices SB Kleiser, E Sivadas, JJ Kellaris, RF Dahlstrom Psychology & Marketing 20 (1), 1-21, 2003 | 70 | 2003 |
| An investigation into the brand personality construct, its antecedents, and its consequences S Wysong, J Munch, S Kleiser American Marketing Association. Conference Proceedings 13, 512, 2002 | 64 | 2002 |
| Human resource management in the nonprofit sector: Passion, purpose and professionalism RJ Burke, CL Cooper Edward Elgar Publishing, 2012 | 27 | 2012 |
| Understanding the Pioneering Advantage from the Decision Maker's Perspective: The Case of Product Involvement and the Status Quo Bias. SB Kleiser, JA Wagner Advances in Consumer Research 26 (1), 1999 | 18 | 1999 |
| Influence of other customers: a scale development ED Brocato, SB Kleiser American Marketing Association, Conference Proceedings 16 (1), 128, 2005 | 17 | 2005 |
| The influence of situational variables on brand personality choice S Wysong, S Beldona, J Munch, S Kleiser International Journal of Marketing Studies 4 (6), 103, 2012 | 12 | 2012 |
| Assessing the reliability and validity of international secondary data used to design competitive strategies for global marketing NK Malhotra, M Peterson, SB Kleiser Research in Marketing 14, 185-228, 1998 | 11 | 1998 |
| This brand‟ s for you, An exploratory look at how individual variables can influence brand personality perceptions S Wysong, J Munch, S Kleiser American Marketing Association Conference Proceedings 15, 239-246, 2004 | 10 | 2004 |
| Thumbs down to facebook? Exploring social media addiction among millennials using the consumption continuum framework L Bright, SL Grau, SB Kleiser American Academy of Advertising. Conference. Proceedings (Online), 170, 2015 | 9 | 2015 |
| Susan Bardi Kleiser. 1999 NK Malhotra, P Mark Marketing research: A state-of-the-art review and directions for the twenty …, 0 | 9 | |
| Does what you see affect what you get?: An empirical investigation into the effects of transformational advertising G Naylor, SB Kleiser American Marketing Association. Conference Proceedings 11, 352, 2000 | 4 | 2000 |
