‪Umar Hakim bin Mohd Hasri‬ - ‪Google Scholar‬

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Co-authors

MD AZALANSHAH BIN MD SYEDDepartment of Media and Communication Studies, University of MalayaVerified email at um.edu.my

Umar Hakim bin Mohd Hasri

Umar Hakim bin Mohd Hasri

Project Officer, University of Malaya

Verified email at um.edu.my

transmedia storytelling storytelling new media digital media animation


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Transmedia storytelling in the Malaysian animation industry: embedding local culture into commercially developed products UH Mohd Hasri, MA Md Syed, C Runnel Atlantic Journal of Communication 30 (2), 115-131, 2022	5	2022
Tying multiple installments in a single storyworld: Visiting worldbuilding through Power Sphera Universe in Malaysian animation franchise, BoBoiBoy UH Mohd Hasri, MA Md Syed Media International Australia 180 (1), 131-147, 2021	3	2021
BoBoiBoy and the Contextualization of Transmedia Storytelling in Malaysian Animation Industry UH Mohd Hasri, MA Md Syed Transmedia in Asia and the Pacific: Industry, Practice and Transcultural …, 2021		2021
Growing a superhero: a worldbuilding analysis on Malaysian Animation Franchise, BoBoiBoy UH bin Mohd Hasri, MABM Syed International Conference on Language, Linguistics, and Literature (COLALITE …, 2020		2020

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