| Programmatic advertising: An exegesis of consumer concerns A Samuel, GRT White, R Thomas, P Jones Computers in Human Behavior 116, 106657, 2021 | 49 | 2021 |
| Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League RJ Thomas Journal of Product & Brand Management 24 (3), 229-251, 2015 | 38 | 2015 |
| Mapping the perceptions and antecedents of football fans’ co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues R Thomas Journal of Marketing Management 34 (17-18), 1470-1502, 2018 | 26 | 2018 |
| An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+ Care and the Welsh Rugby Union RJ Thomas Journal of Product & Brand Management 23 (4/5), 304-321, 2014 | 22 | 2014 |
| Social marketing, shock advertising and risky consumption behavior TL Mukattash, I.L., Dandis, A.O., Thomas, R., Nusair, M.B. and Mukattash International Journal of Emerging Markets, 2021 | 16* | 2021 |
| Antecedents of cybersecurity implementation: a study of the cyber-preparedness of UK social enterprises GRT White, RA Allen, A Samuel, A Abdullah, RJ Thomas IEEE Transactions on Engineering Management 69 (6), 3826-3837, 2020 | 12 | 2020 |
| An exploratory investigation into the effectiveness of team kit sponsorship: Fans' perspectives of new sponsorship in the German Bundesliga RJ Thomas, F Roeseler Journal of Customer Behaviour 12 (2-3), 177-192, 2013 | 11 | 2013 |
| The Ecosystem of UK Social Entrepreneurship: a meta-analysis of contemporary studies GRT White, R Allen, A Samuel, D Taylor, R Thomas, P Jones Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem 14, 193-218, 2022 | 10 | 2022 |
| Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy R Samuel , A., White G.R. Peattie, K and Thomas Journal of Macromarketing 42 (1), 51-70, 2021 | 10* | 2021 |
| Exploring and expanding supererogatory acts: beyond duty for a sustainable future. R White, G. R., Samuel, A. and Thomas Journal of Business Ethics, 2022 | 9* | 2022 |
| Exploring the motivations to participate in an online brand community: a study of 7–11-year-old children RJ Thomas, GRT White, A Samuel European Journal of Marketing 55 (8), 2308-2343, 2021 | 7 | 2021 |
| From social activism to active socialization: The evolution of football ideology in community‐owned football clubs R Thomas Strategic Change 29 (4), 459-470, 2020 | 7 | 2020 |
| Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel GRTW Anthony Samuel, Robert J. Thomas2, Cathy McGouran3 Journal of Marketing Education, 2021 | 6* | 2021 |
| Female self-enhancement, ingratiation practices and consumption symbolism: Qualitative insights into personality driven customer behaviour and evaluations of consumer electronics RJ Thomas Journal of Customer Behaviour 13 (4), 291-324, 2014 | 5 | 2014 |
| The club on the hill: Footballing place as an arena for sustainable and ethical action GRT Samuel, A., McGouran, C., Thomas, R.J. and White Qualitative Market Research: An International Journal, 2022 | 4 | 2022 |
| University-Industry Collaboration through Knowledge Transfer Partnerships in the UK: an extension of Activity Theory R White, G. Abdullah, A, Cicmil, S, Allen, R. Thomas THE INTERNATIONAL JOURNAL OF MANAGEMENT, 2020 | 3* | 2020 |
| Exploring children’s reactions to sponsorship transition: a study of interpersonal and pro-social demands RJ Thomas, GRT White, A Samuel Young Consumers 21 (4), 419-433, 2020 | 2 | 2020 |
| Directing ethical consumption through the development of ethical foodscapes GRTW Anthony Samuel, Cathy McGouran, Robert Thomas Research Handbook on Ethical Consumption, 136-157, 2023 | | 2023 |
| The Ecosystem of UK Social Entrepreneurship: A Meta-Analysis of Contemporary Studies P White, G.R.T. Allen, R.A. Samuel, A. Taylor, D. Thomas, R.J, Jones Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem 14, 193-218, 2022 | | 2022 |
| What are the social and personal drivers to engage in co-creation? A study of UK 7–13-year-olds RJ Thomas, GRT White, A Samuel Young Consumers 22 (2), 202-218, 2021 | | 2021 |
Gareth R.T. WhiteCranfield UniversityVerified email at cranfield.ac.uk
