| Determinants of Behavioural Intention on E-Wallet Usage: An Empirical Examination In Amid of COVID-19 Lockdown Period C Revathy, P Balaji International Journal of Management (IJM) 11 (6), 2020 | 78 | 2020 |
| The Key Determinants of Behavioural Intention Towards Mobile Banking Adoption R Tamilselvi, P Balaji International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 21 | 2019 |
| Web 2.0: An Evaluation of Social Media Networking Sites P Balaji, SS Murthy International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 18 | 2019 |
| Impact of Customer Commitment in Social Media Marketing on Purchase Decision – An Empirical Examination BB Shantharam, P Balaji, P Jagadeesan Journal of Management 6 (2), 320-326, 2019 | 16 | 2019 |
| Whether E-Wallets are really a Catalyst towards Expedition of Cashless Economy?: An Empirical Investigation in the Aftermath of Demonetization K Jacob Davis, P Balaji, S Gurusamy IOSR- Journal of Business and Management, 50-55, 2017 | 15 | 2017 |
| Perception of Youth towards Mobile Banking Usage Intention–An Empirical Study S Shree PN, DS Gurusamy, P Balaji Journal of Management 6 (2), 2019 | 12 | 2019 |
| Dimensionality and Antecedents of Quality of Work Life P Balaji, Sumanta Behera, Aswatha Kumar Sumedha Journal of Management 7 (3), 22-28, 2018 | 12 | 2018 |
| Prevalence and Psychological Intervention of Internet and Smart Phone Addiction G Archana, P Balaji International Journal of Recent Technology and Engineering 8 (4S4), 277-280, 2019 | 9 | 2019 |
| Smart Phone, Internet and Social Media Usage of College Students: A Cyber Psychology Study S Sasikumar, P Balaji International Journal of Advanced Science and Technology 29 (8s), 941-949, 2020 | 7 | 2020 |
| Hair Care Product Usage Purposes and Brand Predilection of Male Consumers. P Jagadeesan, P Balaji Indian Journal of Public Health Research & Development 8 (4), 2017 | 7 | 2017 |
| Psychological Dependence on Social Media Usage of College Youth G Archana, P Balaji International Journal of Recent Technology and Engineering 8 (4S4), 273-276, 2019 | 6 | 2019 |
| Social Media Marketing: Opportunities and Challenges S Behera, P Balaji International Journal of Management, Technology and Engineering 9 (4), 5637-5648, 2019 | 6 | 2019 |
| Imperativeness and Dimensions of Labour Welfare Measures for Employees' Fulfilment in Manufacturing Companies of Chennai P Balaji, P Jagadeesan Prabandhan: Indian Journal of Management 12 (5), 35-46, 2019 | 5 | 2019 |
| Relationship of Emotional Intelligence, Workplace Spirituality and Performance S Bhuvaneswari, P Jagadeesan, P Balaji International Journal of Recent Technology and Engineering 8 (4S3), 359-362, 2019 | 4 | 2019 |
| Artificial Intelligence & Data Warehouse Regional Human Resource Management Decision Support System M Rajagopal, P Hinge, K Srinivas, MR Palav, P Balaji, I Muda 2022 5th International Conference on Contemporary Computing and Informatics …, 2022 | 3 | 2022 |
| Perception of Students Towards Cost-Free Welfare Schemes in School Education – A Study With Special Reference to Government Schools in Tamil Nadu S Sasikumar, P Balaji International Journal of Management 11 (3), 511-518, 2020 | 3 | 2020 |
| Cashless Economy: The Dream of Digital India S Behera, P Balaji International Journal of Management, Technology and Engineering 9 (4), 5629-5636, 2019 | 3 | 2019 |
| Determinants of Personal Care Products Advertisement Effectiveness–A Study with Special Reference to Male Consumers of Chennai P Balaji, E Baskaran SAMVAD 15, 28-37, 2018 | 3 | 2018 |
| Dimensions and Dominant Groups of Customer Perception and Attitude Towards Beauty Parlour Services V Priya, P Balaji, M Karthiga Priya International Journal of Intellectual Property Rights 10 (1), 1-11, 2019 | 2 | 2019 |
| Role of Teaser Advertisements in Customer Purchase Decisions: An Empirical Investigation C Revathy, N Thameem, P Balaji The Online Journal of Distance Education and e-Learning 11 (2b), 2538-2547, 2023 | 1 | 2023 |
