| Beekeeping in Tanzania: why is beekeeping not commercially viable in Mvomero? NB Tutuba, W Vanhaverbeke Afrika focus 31 (1), 213-239, 2018 | 29 | 2018 |
| Business model innovation for sustainable beekeeping in Tanzania: a content analysis approach NB Tutuba, JS Msamula, HP Tundui American Journal of Management 19 (1), 74-88, 2019 | 19 | 2019 |
| Business ecosystems as the approach to create value and appropriate value for small firms in emerging markets NB Tutuba, HP Tundui, JS Msamula Journal of Strategic Innovation and Sustainability 14 (5), 2019 | 13 | 2019 |
| Influence of institutions on value creation activities of micro and small enterprises in rural Tanzania J Msamula, W Vanhaverbeke, NB Tutuba Afrika Focus 31 (1), 187-211, 2018 | 9 | 2018 |
| INDUSTRY ARCHITECTURE: A MODEL TO CREATE VALUE AND APPROPRIATE VALUE IN THE VALUE SYSTEM OF RURAL ECONOMIES IN TANZANIA. NB TUTUBA, JS MSAMULA Journal of Academic Research in Economics 12 (3), 2020 | 7 | 2020 |
| Entrepreneurship and industrialization for rural development: Business incubation approach NB Tutuba, HP Tundui International Journal of Economics, Business and Management Research 6 (01 …, 2022 | 6 | 2022 |
| Business ecosystems: a structure to commercialize value chain of rural economies in developing areas NB Tutuba, W Vanhaverbeke Journal of Global Entrepreneurship Research 12 (1), 319-327, 2022 | 5 | 2022 |
| Commercialization inabilities of rural value chain activities in emerging markets: The theory of constraints approach NB Tutuba Journal of Management Policy and Practice 22 (2), 2021 | 5 | 2021 |
| Governance of the business ecosystems to commercialize beekeeping activities in emerging markets NB Tutuba, HP Tundui, JS Msamula Journal of Strategic Innovation and Sustainability 15 (5), 103-115, 2020 | 4 | 2020 |
| Beekeeping Productivity: Why is the Beekeeping Sector less Productive in Tanzania? NB Tutuba, C Kapinga International Journal of Economics, Business, and Management Research 6 (09 …, 2022 | 3 | 2022 |
| Business ecosystems, governance structures: How can value chain of economy in rural areas be commercialized NB Tutuba Oradea Journal of Business and Economics 7 (1), 19-29, 2022 | 3 | 2022 |
| Promoting Forest Value Chain in the Emerging Markets: The Value Creation and Value Appropriation Context N Tutuba African Journal of Accounting and Social Sciences 3 (01), 2021 | 3 | 2021 |
| Business Model: The Architecture to Commercialize beekeeping Activities in Tanzania NB Tutuba, HP Tundui, JS Msamula Proceedings of the 12th TAWIRI Scientific Conference,“A sustainable future …, 2020 | 2 | 2020 |
| The industry architecture: A value creation and value appropriation model for industries in emerging market NB Tutuba, JS Msamula, HP Tundui Proceedings of the 5th, 25â, 2019 | 1 | 2019 |
| Value Creation and Value Appropriation: A Business Model Encompassing the Beekeeping Industry in Tanzania NB Tutuba, HP Tundui, JS Msamula Proceedings of the European Academy of Management (EURAM 2019) conference …, 2019 | 1 | 2019 |
| Perspective Chapter: Business Ecosystems–A Structure to Commercialize Value Chain of Rural Economies in Developing Areas N Tutuba IntechOpen, 2023 | | 2023 |
| Rural entrepreneurship and industrialization: Why is carpentry business not commercially viable in Tanzania? NB Tutuba, C Kapinga CBE–Proceeding BEDC, 2021 | | 2021 |
| Professionalization of rural economies by changing their industry architecture through a business ecosystem approach: evidence fro m the beekeeping indutry in Tanzania N TUTUBA | | 2020 |
