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Sandra Rothenberger
Sandra Rothenberger
Professor of Strategic Marketing
Adresse e-mail validée de ulb.ac.be - Page d'accueil
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Measuring the relative importance of service dimensions in the formation of price satisfaction and service satisfaction: A case study in the hotel industry
K Matzler, B Renzl, S Rothenberger
Scandinavian Journal of Hospitality and Tourism 6 (3), 179-196, 2006
1962006
Understanding the role of complaint handling on consumer loyalty in service relationships
S Rothenberger, D Grewal, GR Iyer
Journal of Relationship Marketing 7 (4), 359-376, 2008
872008
Fairness through transparency: The influence of price transparency on consumer perceptions of price fairness
S Rothenberger
Univ. Libre de Bruxelles, Solvay Brussels School of Economics and Management …, 2015
792015
Antezedenten und Konsequenzen der Preiszufriedenheit
S Rothenberger, HH Hinterhuber
Erfolgsfaktor Innovation, 227-247, 2005
502005
Is advertising for losers? An empirical study from a value creation and value capturing perspective
K Tackx, S Rothenberger, P Verdin
European Management Journal 35 (3), 327-335, 2017
202017
Effektives Kundenwertmanagement im Tourismus
HH Hinterhuber, K Matzler, H Pechlaner, S Rothenberger
ESV-Verlag 1, 3-28, 2004
142004
Effektives Kundenwertmanagement im Tourismus
HH Hinterhuber, K Matzler, H Pechlaner, S Rothenberger
ESV-Verlag 1, 3-28, 2004
142004
Pricing perspectives: marketing and management implications of new theories and applications
S Rothenberger, F Siems
Palgrave Macmillan, 2008
102008
Immaterielle Vermögenswerte
K Matzler, H Hinterhuber, B Renzl, S Tothenberger
Handbuch der intangible Assets, Berlin, 2006
102006
Wissensbilanzierung an Universitäten
B Renzl, K Matzler, E Huemer, S Rothenberger
Immaterielle Vermögenswerte. Handbuch der intangible Assets 1, 2006
92006
Online complaint handling: The effects of politeness and grammaticality upon perceived professionalism and loyalty
PN Schwab, S Rothenberger
Univ. Libre de Bruxelles, Solvay Brussels School of Economics and Management …, 2015
82015
Unternehmenskultur und Innovationserfolg in Klein-und Mittelunternehmen: Ergebnisse einer empirischen Studie
KKM Matzler, B Renzl, S Rothenberger, H Pechlaner, M Peters
Erfolg durch Innovationen in Perspektiven für den Tourismus-und …, 2005
72005
Die Problematik bei der Berechnung des Customer Lifetime Values
S Rothenberger
Werte schaffen: Perspektiven einer stakeholderorientierten …, 2003
72003
Measuring the relative importance of service dimensions in theformation of price satisfaction and service: A case study in the Hospitality and Hotel Industry
S Rothenberger
Scandinavian Journal of Hospitality and Tourism 6 (3), 179-196, 2006
62006
Führung und Strategie verbinden
HH Hinterhuber, S Rothenberger
Frankfurter Allgemeine Zeitung 6, 2006, 2006
52006
Impacts of Price Transparency on Consumer Price Fairness Perspections and Behavioral Intentions
G Iyer, D Grewal, S Rothenberger
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017
42017
Exploring the role of information and trust in price fairness judgments
S Rothenberge, D Grewal, G Iyer
Pricing Perspectives: Marketing and Management Implications of New Theories …, 2008
32008
Developing a leadership company-from leadership behavior to leadership responsibilities
S Rothenberger
Problems and perspectives in management, 56-63, 2008
22008
Online complaint handling practices and the role of politeness in firm-customer interactions
PN Schwab
Université libre de Bruxelles, 2015
12015
Politeness matters: The antecedents and consequences of politeness in a complaint handling setting
PN Schwab, L Rosier, S Rothenberger
Univ. Libre de Bruxelles, Solvay Brussels School of Economics and Management …, 2015
12015
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