Follow
T. Somasundaram
T. Somasundaram
Associate Professor of Marketing
Verified email at sandiego.edu
Title
Cited by
Cited by
Year
The role of the accent in radio advertisements to ethnic audiences: Does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
AS Ivanič, K Bates, T Somasundaram
Journal of Advertising Research 54 (4), 407-419, 2014
302014
Rethinking a global media strategy: A four country comparison of young adults' perceptions of media-specific advertising
TN Somasundaram, CD Light
Journal of International Consumer Marketing 7 (1), 23-38, 1994
161994
International direct marketing strategy: A comparison with alternative media
CD Light, TN Somasundaram
Journal of Direct Marketing 8 (1), 71-78, 1994
91994
Accents and ethnic stereotypes in radio advertising: Implications for spokesperson selection
K Bates, AS Ivanic, T Somasundaram
Advertising & Society Quarterly 19 (4), 2018
32018
An investigation of alternative consumption evaluation processes explaining consumer satisfaction judgments.
TN Somasundaram
21991
Does Accent Matter? the Impact of Ethnic Similarity and Product Congruence on Spokesperson Credibility and Purchase Intention
A Ivanic, K Bates, T Somasundaram
ACR North American Advances, 2012
2012
The system can't perform the operation now. Try again later.
Articles 1–6