| Preference for domestic goods: A study of consumer ethnocentrism Y Upadhyay, SK Singh Vision 10 (3), 59-68, 2006 | 136 | 2006 |
| Culinary preferences of foreign tourists in India Y Upadhyay, D Sharma Journal of Vacation Marketing 20 (1), 29-39, 2014 | 105 | 2014 |
| Psychological capital and innovative work behaviour: The role of mastery orientation and creative self-efficacy D Kumar, Y Upadhyay, R Yadav, AK Goyal International Journal of Hospitality Management 102, 2022 | 61 | 2022 |
| In favour of ethics in business: The linkage between ethical behaviour and performance Y Upadhyay, SK Singh Journal of Human Values 16 (1), 9-19, 2010 | 53 | 2010 |
| Do people differ in their preferences regarding restaurants?—an exploratory study Y Upadhyay, SK Singh, G Thomas Vision 11 (2), 7-22, 2007 | 49 | 2007 |
| Effect of online social media marketing efforts on customer response. Y Upadhyay, J Paul, R Baber Journal of Consumer Behaviour 21 (3), 554-573, 2022 | 45 | 2022 |
| Application of masstige theory and approaches for the marketing of smartphone brands in India R Baber, Y Upadhyay, P Baber, RP Kaurav International Journal of Business and Emerging Markets 12 (3), 296-312, 2020 | 37 | 2020 |
| Role of JD-R model in upticking innovative work behaviour among higher education faculty A Dixit, Y Upadhyay RAUSP Management Journal 56 (2), 156-169, 2021 | 36 | 2021 |
| When Sports Celebrity Doesn't Perform: How Consumers React to Celebrity Endorsement? Y Upadhyay, SK Singh Vision 14 (1-2), 67-78, 2010 | 28 | 2010 |
| Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis R Baber, Y Upadhyay, P Baber, RPS Kaurav Business Perspectives and Research 11 (1), 137–158, 2022 | 21 | 2022 |
| An empirical study on digital transformation and its impact on employee engagement BK Goswami, Y Upadhyay Proceedings of 10th International Conference on Digital Strategies for …, 2019 | 19 | 2019 |
| Consumers preferences towards restaurants: Examining their homogeneity Y Upadhyay, SK Singh, D Sharma ACR Asia-Pacific Advances, 2009 | 15 | 2009 |
| Impact of non-interest income on risk and profitability of banks in India K Singh, Y Upadhyay, S Singh, A Singh Annual International Seminar Proceedings 17, 997-1007, 2016 | 13 | 2016 |
| Leader–Member Exchange, Psychological Capital and Employees’ Creativity Y Upadhyay, D Kumar Vision: The Journal of Business Perspective 24 (4), 406-418, 2020 | 12 | 2020 |
| Market orientation and organizational performance in tourism and travel industry Y Upadhyay, R Baber Journal of Business and Management 10 (2), 17-27, 2013 | 12 | 2013 |
| Examining the role of competition intensity as moderator on market orientation and performance relationship in private universities R Baber, Y Upadhyay South Asian Journal of Management 22 (1), 97-113, 2015 | 10 | 2015 |
| Antecedents and Consequences of Individual Market Orientation R Baber, K Upadhyay, RPS Kaurav Prabandhan: Indian Journal of Management 7 (4), 37-47, 2014 | 10 | 2014 |
| Structural model of information quality framework to e-agri supply chain S Agrawal, V Singh, Y Upadhyay Journal of Advances in Management Research 18 (4), 609-634, 2021 | 8 | 2021 |
| Internal branding: connecting links to establish employees’ brand behaviour in hospitality sector C Gulati, G Mathur, Y Upadhyay FIIB Business Review, 23197145221143831, 2023 | 6 | 2023 |
| Measuring consumer perceived value of different retail formats Y Upadhyay, SK Singh The Indian Journal of Commerce 61 (4), 49-67, 2008 | 6 | 2008 |
