| Study of antecedents of purchase intention and its effect on brand loyalty of private label brand of apparel B Gogoi nternational Journal of Sales & Marketing 3 (2), 73-86, 0 | 247* | |
| Service quality measures: How it impacts customer satisfaction and loyalty DBJ Gogoi International Journal of Management (IJM) 11 (3), 354-365, 2020 | 46 | 2020 |
| Effect of store design on perceived crowding and impulse buying behavior BJ Gogoi International Review of Management and Marketing 7 (2), 180-186, 2017 | 35 | 2017 |
| Impact of green consumption value, and context-specific reasons on green purchase intentions: A behavioral reasoning theory perspective S Chatterjee, N Sreen, PH Sadarangani, BJ Gogoi Journal of Global Marketing 35 (4), 285-305, 2022 | 26 | 2022 |
| Do impulsive buying influence compulsive buying? BJ Gogoi Academy of Marketing Studies Journal 24 (4), 1-15, 2020 | 21 | 2020 |
| Changing consumer preferences: Factors influencing choice of fast food outlet BJ Gogoi Academy of Marketing Studies Journal 24 (1), 1-17, 2020 | 19 | 2020 |
| Profiling green consumers through culture, beliefs and demographics: an Indian study N Sreen, PH Sadarangani, BJ Gogoi International Journal of Indian Culture and Business Management 19 (2), 168-188, 2019 | 18 | 2019 |
| Customer trust influencing customer perceived value and brand loyalty BJ Gogoi Academy of Marketing Studies Journal 25 (5), 1-10, 2021 | 15 | 2021 |
| Determinants of rural livelihood interventions: an ISM-MICMAC approach S Kumar, TK Giri, BJ Gogoi Journal of Indian Business Research 12 (3), 343-362, 2020 | 15 | 2020 |
| Influence of Service Quality and Trust in spreading positive WOM and increasing Loyalty of a Tourist Location BJ Gogoi Academy of Marketing Studies Journal 25 (2), 1-14, 2021 | 13 | 2021 |
| Antecedents of Drivers of Satisfaction in Hotel Industry and Its Impact on Customer Loyalty DBJ Gogoi International Journal of Management 6 (8), 2015 | 8 | 2015 |
| Antecedents of customer satisfaction in a retail store environment and its impact on time spent and impulse buying DBJ Gogoi International Journal of Management (IJM) 4 (6), 21-35, 2013 | 7 | 2013 |
| Interventions for sustainable livelihoods: a review of evidence and knowledge gaps S Kumar, K Sengupta, BJ Gogoi International Journal of Social Economics 50 (4), 556-574, 2023 | 6 | 2023 |
| Changing consumer behavior: Segmenting consumers to understand them better DBJ Gogoi International Journal of Management 11 (5), 2020 | 6 | 2020 |
| Brand Performance in the Covid-19 Period BJ Gogoi International Journal of Management (IJM) 12 (3), 550-561, 2021 | 5 | 2021 |
| Customer satisfaction and loyalty in retailing in the covid19 pandemic BJ Gogoi Academy of marketing studies journal 25 (3), 1-13, 2021 | 5 | 2021 |
| Green Building Requirement in India and Factors Driving Green Building Purchase DBJ Gogoi, DTK Giri International Journal of Civ il Engineering and Technology 8 (10), 153-165, 2017 | 5 | 2017 |
| Water scarcity: a major concern for citizens BJ Gogoi Int J Civil Eng Technol 10 (6), 43-53, 2019 | 4 | 2019 |
| A Cross-Cultural Study on Tourism: Strategies and Implications of Findings S Kumar, V Giridhar, PH Sadarangani, BJ Gogoi Global Conference on Business and Economics (GLOBE 2018), 5, 2018 | 4 | 2018 |
| Green building features and factors affecting the consumer choice for green building recommendation BJ Gogoi International Journal of Civil Engineering & Technology 9 (6), 127-136, 2018 | 4 | 2018 |
