| Impact of service quality, trust, and customer satisfaction on customer loyalty MM Akbar, N Parvez ABAC Journal 29 (1), 24-38, 2009 | 1208 | 2009 |
| Organizational citizenship behavior: Its nature and antecedents N Jahangir, MM Akbar, M Haq BRAC University, 2004 | 580 | 2004 |
| Refining the conceptualization of brand authenticity MM Akbar, W Wymer Journal of Brand Management 24, 14-32, 2017 | 131 | 2017 |
| The Role of Social Power, Procedural Justice, Organizational Commitment, and Job Satisfaction to Engender Organizational Citizenship Behavior N Jahangir, N., Akbar, M. M., & Begum ABAC Journal 26 (3), 21-36, 2006 | 120 | 2006 |
| The impact of social power bases, procedural justice, job satisfaction, and organizational commitment on employees' turnover intention N Jahangir, MM Akbar, N Begum South Asian Journal of Management 13 (4), 72-88, 2006 | 41 | 2006 |
| Brand authenticity, its conceptualization, and its relevance to nonprofit marketing W Wymer, MM Akbar International Review on Public and Nonprofit Marketing, 1-16, 2017 | 34 | 2017 |
| Brand authenticity’s influence on charity support intentions W Wymer, MM Akbar Journal of Nonprofit & Public Sector Marketing 31 (5), 507-527, 2019 | 29 | 2019 |
| Entrepreneurship Education in Bangladesh: A Study Based on Program Inputs MT Azim, MM Akbar South Asian Journal of Management 17 (4), 21-36, 2010 | 18 | 2010 |
| Reconceptualizing brand authenticity and validating its scale MM Akbar University of Lethbridge (Canada), 2016 | 9 | 2016 |
| Relationship commitment of prepaid and post-paid subscribers of a private telecommunication company in Bangladesh MM Akbar ABAC Journal 27 (3), 2007 | 3 | 2007 |
| How Customer Knowledge Management is Becoming a Dominant Industry Trait AFW Ahmad, MM Akbar Customer-Centric Marketing Strategies: Tools for Building Organizational …, 2013 | 2 | 2013 |
| Explaining the Variability in Price Declines of Mobile Telephony Across Nations T Islam, N Meade, M Akbar Available at SSRN 4165081, 2022 | | 2022 |
Walter WymerProfessor of Marketing, University of LethbridgeVerified email at uleth.ca
