| The correlation between business location and consumers patronage: Implications for business policy decisions FJ Eze, BE Odigbo, JA Ufot British Journal of Economics, Management & Trade 8 (4), 294-304, 2015 | 39 | 2015 |
| Influence of parental occupation and level of education on academic performance of accounting students in Nigeria LC Odoh, UB Ugwuanyi, BE Odigbo, NV Chukwuani Research on Humanities and Social Sciences 7 (10), 21-27, 2017 | 36 | 2017 |
| COVID-19 lockdown controls and human rights abuses: the socioeconomic and social marketing implications B Odigbo, F Eze, R Odigbo, J Kajang Emerald Open Research 1 (4), 2023 | 30 | 2023 |
| Effect of techno-stress on the performance of accountants and other managers in Nigerian banking and brewery industries L Odoh, B Odigbo, JUJ Onwumere European Journal of Business and Management 5 (14), 100-108, 2013 | 27 | 2013 |
| SOCIAL MARKETING CAMPAIGN AS A TOOL FOR REDUCING FINANCIAL COST OF HIV/AIDS PANDEMIC IN NIGERIA O Oti, Eze International Journal of Health and Psychology Research 2 (1), 1-13, 2016 | 12 | 2016 |
| Impact of public relations expenditure on corporate performance of commercial banks in Nigeria PA Oti, BE Odigbo, A Bassey International Journal of Innovative Research & Development 5 (10), 66-73, 2016 | 10 | 2016 |
| Social marketing tools employed for correcting harmful traditional maternal health practices in cross river state, Nigeria BE Odigbo, FJ Eze, AE Bassey Int J Innov Res Adv Stud 3, 175-80, 2016 | 10 | 2016 |
| A Situational Analysis Study of Yam Distribution Strategies of Farmers In Boki Local Government Area Of Cross River State, Nigeria In 2015 E Odigbo, Ogbidi Journal of Economics and Sustainable Development 6 (14), 190-201, 2015 | 10 | 2015 |
| Public relations strategies for managing religious, ethnic and social conflicts for the promotion of foreign direct investment (FDI) and development in Nigeria U Ugwuanyi, B Odigbo European Journal of Business and Management 4 (17), 40-52, 2012 | 9 | 2012 |
| Social marketing communications for check-mating sales of fake and adulterated drugs in Nigeria AE Ehikwe, FJ Eze, BE Odigbo British Journal of Marketing Studies 3 (7), 30-49, 2015 | 8 | 2015 |
| Effect of Mass Media and Africa Traditional Media on HIV/Aids Prevention Social Marketing Campaigns in Nigeria E Odigbo, Ugwu International Review of Management and Business Research 6 (2), 462-471, 2017 | 7 | 2017 |
| Effect of Mass Media and Africa Traditional Media on HIV/Aids Prevention Social Marketing Campaigns in Nigeria B Odigbo, L Ugwu-ogbu S. & Ekemezie International Review of Management and Business Research 6 (2), 462-471, 2017 | 7 | 2017 |
| Nigeria’s debt burden and development tangle: The socio-economic and political implications PA Oti, BE Odigbo, FI Odey Journal of Economics and Sustainable Development 7 (20), 92-101, 2016 | 7 | 2016 |
| E.; Anuforo, Robert & Odigbo, Ada Rose (2013), Curbing Social Inequalities And Gender-Based Injustices In Igboland: The Role Of Public Relations And Alternative Dispute … B Odigbo IOSR Journal of Business and Management Volume 10, 29-40, 2013 | 7 | 2013 |
| Assessment of the Internet as Tool for Tourism Marketing in Nigeria B Odigbo, SU Ogbu, UJ Alfred British Journal of Marketing Studies 4 (4), 36-46, 2015 | 5 | 2015 |
| Accountability Culture and Public Acceptability of Local Government System for Enhanced Grassroot Development in Nigeria: the Role of Public Relations B Odigbo, R Anuforo, G Edeoga European Journal of Business Management 6 (12), 1-12, 2014 | 5 | 2014 |
| Marketing Teachers Training And Retraining Programmes In Enugu State To Educational Policymakers & Administrators J Eleje, N Maduagwu, BE Odigbo JL Pol'y & Globalization 20, 10, 2013 | 5 | 2013 |
| Social marketing and “quack” traditional birth attendants’ patronage BE Odigbo, C Amadi, AE Bassey British Journal of Marketing Studies 6 (5), 28-41, 2018 | 4 | 2018 |
| Social public relations (SPR) for enhanced immunization campaigns B Odigbo Lambert Academic Publishers 1, 1-170, 2016 | 4 | 2016 |
| The Fluxional Relationship between Internally Generated Revenue and Cost of Collection in Cross River State, Nigeria: Tax Education and Sensitization Measures O Oti, Odigbo Global Journal of Management and Business Research: D Accounting and …, 2016 | 4* | 2016 |
Dr Longinus Chukwudi OdohDepartment of Accontancy, University of Nigeria, Enugu CampusVerified email at unn.edu.ng
