| Estrategias de publicidad y promoción GJ Tellis, I Redondo, C Belló, I Villar Addison Wesley, 2002 | 378 | 2002 |
| The effectiveness of casual advergames on adolescents' brand attitudes I Redondo European Journal of Marketing 46 (11/12), 1671-1688, 2012 | 131 | 2012 |
| To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising I Redondo, G Aznar Telematics and Informatics 35 (6), 1607-1616, 2018 | 96 | 2018 |
| The connection between environmental attitude–behavior gap and other individual inconsistencies: A call for strengthening self-control I Redondo, M Puelles International Research in Geographical and Environmental Education 26 (2 …, 2017 | 83 | 2017 |
| Marketing en el cine I Redondo Anaya-Spain, 2000 | 64 | 2000 |
| A family life cycle model adapted to the Spanish environment I Redondo‐Bellón, M Royo‐Vela, J Aldás‐Manzano European Journal of Marketing 35 (5/6), 612-638, 2001 | 59 | 2001 |
| Modeling the appeal of movie features to demographic segments of theatrical demand I Redondo, MB Holbrook Journal of Cultural Economics 34, 299-315, 2010 | 52 | 2010 |
| Product-placement planning: How is the industry placing brands in relation to moviegoer consumption? I Redondo Journal of International Consumer Marketing 18 (4), 33-60, 2006 | 37 | 2006 |
| The behavioral effects of negative product placements in movies I Redondo Psychology & Marketing 29 (8), 622-635, 2012 | 34 | 2012 |
| Mezcla promocional G Tellis, I Redondo, P Kotler, K Keller, W Wells, S Moriarty G. Tellis, & IP Redondo, Mezcla Promocional, 2011 | 33 | 2011 |
| The payment dilemma in movie and music downloads: An explanation through cognitive dissonance theory I Redondo, JP Charron Computers in human behavior 29 (5), 2037-2046, 2013 | 31 | 2013 |
| Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins I Redondo, MB Holbrook International Journal of Advertising 27 (5), 691-714, 2008 | 30 | 2008 |
| Temas de investigación en medios publicitarios JE Bigné Esic Editorial, 2000 | 30 | 2000 |
| La influencia de la estructura familiar en el consumo y equipamiento del hogar español IC Roche, IR Bellón Revista española de Investigación de Marketing 2 (1), 7, 1998 | 24 | 1998 |
| Product placement versus conventional advertising: The impact on brand choice of integrating promotional stimuli into movies I Redondo, J Bernal Journal of Promotion Management 22 (6), 773-791, 2016 | 23 | 2016 |
| Assessing the appropriateness of movies as vehicles for promoting tourist destinations I Redondo Journal of travel & tourism marketing 29 (7), 714-729, 2012 | 22 | 2012 |
| The effects of bilingualism on the consumer: the case of Spain I Redondo‐Bellón European Journal of Marketing 33 (11/12), 1136-1160, 1999 | 22 | 1999 |
| Beam test of silicon strip sensors for the ZEUS micro vertex detector LAT Bauerdick, E Borsato, C Burgard, T Carli, R Carlin, M Casaro, ... Nuclear Instruments and Methods in Physics Research Section A: Accelerators …, 2003 | 21 | 2003 |
| Product placement: una revisión teórico-práctica de sus capacidades y limitaciones I Redondo, J Bernal Interciencia 40 (12), 827-833, 2015 | 20 | 2015 |
| Estrategias de publicidad y promoción I Redondo, G Tellis Estrategias de Publicidad y Promoción, 282-283, 2002 | 20 | 2002 |
Gerard TellisMarshall School of Business, University of Southern CaliforniaVerified email at usc.edu
