| How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook DC Gkikas, K Tzafilkou, PK Theodoridis, A Garmpis, MC Gkikas International Journal of Information Management Data Insights 2 (1), 100067, 2022 | 89 | 2022 |
| How Artificial Intelligence Affects Digital Marketing PK Theodoridis, DC Gkikas Strategic Innovative Marketing and Tourism, 1319-1327, 2019 | 47 | 2019 |
| Artificial Intelligence (AI) Impact on Digital Marketing Research DC Gkikas, PK Theodoridis Strategic Innovative Marketing and Tourism, 1251-1259, 2019 | 44 | 2019 |
| AI in Consumer Behavior DC Gkikas, PK Theodoridis Advances in Artificial Intelligence-based Technologies 22, 147-176, 2022 | 18 | 2022 |
| Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper DC Gkikas, PK Theodoridis, GN Beligiannis Informatics 9 (2), 45, 2022 | 15 | 2022 |
| Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach PK Theodoridis, DC Gkikas Strategic Innovative Marketing and Tourism, 583-591, 2020 | 8 | 2020 |
| Artificial Intelligence (AI) Use for e-Governance in Agriculture: Exploring the Bioeconomy Landscape DC Gkikas, PK Theodoridis, MC Gkikas Recent Advances in Data and Algorithms for e-Government, 141-172, 2023 | 4 | 2023 |
| Assessment of E-Government Portals DC Gkikas, G Tzavella, M Tzioli, G Vlachopoulou, I Kondili, I Magnisalis International Journal of Information Systems in the Service Sector (IJISSS …, 2022 | 2 | 2022 |
| Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach DC Gkikas, T Theodoridis, PK Theodoridis, A Kavoura EMAC 49 (63455), 2020 | 2 | 2020 |
| Finding Good Attribute Subsets for Improved Decision Trees Using a Genetic Algorithm Wrapper; a Supervised Learning Application in the Food Business Sector for Wine Type … DC Gkikas, PK Theodoridis, T Theodoridis, MC Gkikas Informatics 10 (3), 63, 2023 | 1 | 2023 |
| Fostering Sustainable Aquaculture: Mitigating Fish Mortality Risks Using Decision Trees Classifiers DC Gkikas, MC Gkikas, JA Theodorou Applied Sciences 14 (5), 2129, 2024 | | 2024 |
| Factors Influencing the Adoption of Artificial Intelligence Technologies in Agriculture, Livestock Farming and Aquaculture: A Systematic Literature Review Using PRISMA 2020 VP Georgopoulos, DC Gkikas, JA Theodorou Sustainability 15 (23), 16385, 2023 | | 2023 |
| AI-Driven Digital Marketing Approaches for the Aquaculture based Conservation of the endangered Pinna nobilis: Bridging Technology and Environmental Stewardship JA Theodorou, DC Gkikas, MC Gkikas International Symposium on Fisheries and Aquatic Sciences “SOFAS 2023”, 2023 | | 2023 |
| Predictive Classification Of Aquaculture Fish Mortality Using Data Mining Classifiers DC Gkikas, MC Gkikas, JA Theodorou XIV International Scientific Agricultural Symposium “Agrosym 2023”, 900-907, 2023 | | 2023 |
| Enhancing EU Services with Chatbot Design: A Model Proposal and Analysis for Efficient Implementation DC Gkikas, PK Theodoridis EMAC Regional 117 (264), 2023 | | 2023 |
| Data Mining for Enhanced Marketing Decision Making. Applications In Consumers' Behavior Data in Online and Offline Environment Using A Machine Learning Model. DC Gkikas University of Patras, 2022 | | 2022 |
| Exploring Customer Behavior with Social Media Analytics DC Gkikas | | 2021 |
| How Facebook Photo Post's Text Impacts User Engagement in Fashion - A Machine Learning Approach DC Gkikas, PK Theodoridis, M Vlachopoulou EMAC 50 (94644), 2021 | | 2021 |
| Chatbot Tools Evaluation DC Gkikas, PK Theodoridis, G Tzavella, G Vlachopoulou, I Kondili, ... International Conference on Contemporary Marketing Issues 8 (10.6084/m9 …, 2021 | | 2021 |
