| Determinants of entrepreneurial intentions among young graduates: perspectives of push-pull-mooring model OC Ojiaku, AD Nkamnebe, IC Nwaizugbo Journal of Global Entrepreneurship Research 8, 1-17, 2018 | 110 | 2018 |
| Effect of relationship marketing and relationship marketing programs on customer loyalty OO Christian, VNO Aghara, E Obianuju International Journal of Business and Management Review 5 (5), 58-71, 2017 | 38 | 2017 |
| Determinants of customers’ brand choice and continuance intentions with mobile data service provider: The role of past experience OC Ojiaku, A Osarenkhoe Global Business Review 19 (6), 1478-1493, 2018 | 34 | 2018 |
| Cognitive-affective predictors of green purchase intentions among health workers in Nigeria O Ojiaku, B Achi, V Aghara Management Science Letters 8 (10), 1027-1038, 2018 | 31 | 2018 |
| Effects of product quality on customer satisfaction: A review of manufacturing company’s performance in anambra state MC Olise, OC Ojiaku International Journal of Business & Law Research 6 (1), 39-47, 2018 | 11 | 2018 |
| Using the DART model of value co-creation to predict customer loyalty in pension fund administration in Nigeria OO Christian, NB Chibuike, AV Nnamdi British Journal of Management and Marketing Studies 2 (3), 13-26, 2019 | 8 | 2019 |
| Factors influencing cryptocurrency adoption among Nigerian university fintech entrepreneurs: An UTAUT perspective PI Ebizie, AD Nkamnebe, OC Ojiaku British Journal of Marketing Studies 10 (3), 25-37, 2022 | 6 | 2022 |
| Collaborative entrepreneurship, diversity management, and entrepreneurial performance of small and medium scale firms in Nigeria OC Ojiaku, NC Ojiagu, OE Agbasi International Journal of Financial, Accounting, and Management 2 (2), 131-144, 2020 | 5 | 2020 |
| EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY. CP Onuorah, OC Ojiaku, MC Olise Management & Marketing Journal 20 (2), 2022 | 3 | 2022 |
| Determinants of Customers ‘Intention to‗ Port ‘Mobile Phone Numbers in Times of Proliferating use of Multi-Sims OC Ojiaku, A Osarenkhoe, D Fjellström International Journal of Applied Business and Economic Research 15 (22), 621-643, 2017 | 3 | 2017 |
| Customers’ Expectation and Services Performance in Pension Fund Administration (PFA) in Southeast Nigeria OC Ojiaku, MC Olise, NP Abuchi Business and Economic Research 5 (2), 191-206, 2015 | 3 | 2015 |
| EFFECT OF SALESPERSON’S SERVICE BEHAVIOUR ON SALES PERFORMANCE IN THE B2B CONTEXT IN NIGERIA OC Ojiaku, IE Mbamalu, K Nwosu European Journal of Management and Marketing Studies 7 (4), 2023 | 2 | 2023 |
| Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context. NC Ojiagu, OC Ojiaku, AD Nkamnebe International Journal of Business Science & Applied Management 17 (3), 2022 | 2 | 2022 |
| Determinants of Entrepreneurial Intentions: Perspectives of Push-Pull-Mooring Model OC Ojiaku, OC Onuoha | 2 | 2016 |
| Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context OC Ojiaku, EC Ezenwafor, A Osarenkhoe International Journal of Technology Marketing 18 (1), 113-135, 2024 | | 2024 |
| We Deserve What We Get: The Roles of Reasons and Just-World-Belief inExplaining Sustainable Clothing Consumption Values-Actions Gap AD Nkamnebe, OC Ojiaku Business Research Proceedings 10 (10), 1-1, 2023 | | 2023 |
| PREDICTING THE EFFECT OF SERVITIZATION ON CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM EMERGING ECONOMY CONTEXT OC Ojiaku, P Abude International Journal of Business Reflections 4 (1), 2023 | | 2023 |
| Predictors of customer satisfaction with Mass transit transport scheme: Evidence from an emerging economy P Abude, OC Ojiaku, Nwaizugbo, I C British Journal of Management and Marketing Studies 6 (2), 2023 | | 2023 |
| Sustainable Marketing Practices and Patronage Behavior of iPhone 13 Smart Phone. MC OLISE, AR EKEH, OC OJIAKU INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS …, 2023 | | 2023 |
| Mobile Banking Service Quality and Customer Retention among Commercial Banks’ Customers: An Empirical Evidence from Southeast Nigeria O Christian, C Ngozi, P Abude, ANO Vincent Asian Journal of Economics, Business and Accounting 23 (14), 45-56, 2023 | | 2023 |
Anayo Dominic NkamnebeProfessor of Marketing, Nnamdi Azikiwe University, Awka, NigeriaVerified email at unizik.edu.ng
