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Dr. Sanmitra Sarkar
Dr. Sanmitra Sarkar
Adjunct Professor, IIFT, India
Verified email at in.ibm.com
Title
Cited by
Cited by
Year
Brand co-creation through triadic stakeholder participation: A conceptual framework based on literature review
S Sarkar, S Banerjee
European Business Review 31 (5), 585-609, 2019
442019
Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation
S Sarkar, S Banerjee
Journal of Product & Brand Management 30 (8), 1094-1114, 2021
252021
Role and perspective of suppliers in brand co-creation: an exploratory study
S Sarkar, S Banerjee
Benchmarking: An International Journal 30 (7), 2330-2350, 2023
42023
Harley-Davidson HD Connect: Reviving Brand Image Through Co-creation
S Sarkar, S Banerjee
SAGE Publications: SAGE Business Cases Originals, 2022
22022
Impact Of Work From Home On Deviant Workplace Behaviour In Educational Institutes During Covid 19: A Conceptual Study
M Roy, A Mandal, S Sarkar
Journal of Positive School Psychology 6 (3), 7757-7769, 2022
2022
Antecedents and Consequences of Deviant Workplace Behaviour: A Conceptual Study on Literature Review
M Roy, A Mandal, S Sarkar
Parikalpana KIIT Journal of Management 18 (2), 70-89, 2022
2022
Berger Paints: Managing Product Performance Through Co-Creation
S Sarkar, S Banerjee
SAGE Publications: SAGE Business Cases Originals, 2021
2021
A BLOCKCHAIN BASED FRAMEWORK TO MONITOR THE USE AND HANDLING OF THE CONTROLLED SUBSTANCES
S Sarkar, S Sarkar
Indain Journal of Applied Research (IJAR) 10 (12), 1-2, 2020
2020
System And Method To Provide Recommendation Of The Appropriate Composition Mostly Align To The Audience/Spectators Aesthetic Senses For Any Forthcoming Concert
S Sengupta, P Sarkar, S Sarkar
IOSR Journal of Business and Management (IOSR-JBM), PP 04-08, 2018
2018
WOMEN AT WORKPLACE: A STUDY TO UNDERSTAND THE NATURE OF DEVIANT BEHAVIOR IN EDUCATIONAL INSTITUTE
M Roy, A Mandal, S Sarkar
BIMS Journal of Management, 11, 0
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