| Validating service convenience scale and profiling customers: A study in the Indian retail context JP Aagja, T Mammen, A Saraswat Vikalpa 36 (4), 25-50, 2011 | 101 | 2011 |
| Building store brands using store image differentiation A Saraswat, T Mammen, JP Aagja, R Tewari Journal of Indian Business Research 2 (3), 166-180, 2010 | 71 | 2010 |
| Understanding Communication satisfaction in the Indian context R Tewari, A Saraswat Working Paper, 2017 | 1 | 2017 |
| Enterprise Resource Planning (ERP): Enhancing and Sustaining Value PM Madhani ICFAI University Press, 2008 | 1 | 2008 |
| Co-Evolution of IT and Processes: The Differentiator in Services. A Saraswat ICFAI Journal of Services Marketing 7 (1), 2009 | | 2009 |
| Making a Case for Continuous Support for ERP Systems A Saraswat, PM Madhani E-Business 9 (9), 53-59, 2008 | | 2008 |
| ERP Implementation in SMEs: Pre-ROI Calculations PM Madhani, A Saraswat, R Gor E-Business 8 (12), 37-44, 2007 | | 2007 |
