| Structural marketing: using organizational structure to achieve marketing objectives JY Lee, IV Kozlenkova, RW Palmatier Journal of the Academy of Marketing Science 43 (1), 73-99, 2015 | 152 | 2015 |
| Effect of customer-centric structure on long-term financial performance JY Lee, S Sridhar, CM Henderson, RW Palmatier Marketing Science 34 (2), 250-268, 2015 | 151 | 2015 |
| Uncle Sam Rising: Performance Implications of Business-to-Government Relationships BW Josephson, JY Lee, BJ Mariadoss, JL Johnson Journal of Marketing 83 (1), 51-72, 2019 | 84 | 2019 |
| The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues JY Lee, E Fang, JJ Kim, X Li, RW Palmatier Journal of Retailing 94 (3), 247-264, 2018 | 74 | 2018 |
| Improving cancer outreach effectiveness through targeting and economic assessments: Insights from a randomized field experiment Y Chen, JY Lee, S Sridhar, V Mittal, A Singal, K McCallister Journal of Marketing 84 (3), 1-27, 2020 | 71* | 2020 |
| Sharing economy: International marketing strategies IV Kozlenkova, JY Lee, D Xiang, RW Palmatier Journal of International Business Studies 52 (8), 1445-73, 2021 | 66 | 2021 |
| Toward a theory of outside-in marketing: Past, present, and future S Quach, P Thaichon, JY Lee, S Weaven, RW Palmatier Industrial Marketing Management 89, 107-128, 2020 | 62 | 2020 |
| Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact V Mittal, K Han, JY Lee, S Sridhar Journal of Marketing Research, 00222437211013781, 2021 | 50* | 2021 |
| The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context J Ye, B Dong, JY Lee Marketing Letters 28 (4), 511-64, 2017 | 47 | 2017 |
| Effects of channel members’ customer-centric structures on supplier performance AT Crecelius, JM Lawrence, JY Lee, SK Lam, LK Scheer Journal of the Academy of Marketing Science 47 (1), 56-75, 2019 | 35 | 2019 |
| Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization RW Palmatier, C Moorman, JY Lee | 28 | 2019 |
| Customer-Centric Org Charts Aren’t Right for Every Company JY Lee, S Sridhar, RW Palmatier Harvard Business Review, 2015 | 25 | 2015 |
| The effect of firms' structural designs on advertising and personal selling returns JY Lee, S Sridhar, RW Palmatier International Journal of Research in Marketing 34 (1), 173–193, 2017 | 22 | 2017 |
| Designing customer-centric organization structures: toward the fluid marketing organization JY Lee, GS Day Handbook on Customer Centricity: Strategies for Building a Customer-Centric …, 2019 | 15 | 2019 |
| Commentaries on relationship marketing: The present and future of customer relationships in services L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ... SMR-Journal of Service Management Research 6 (1), 2-27, 2022 | 3 | 2022 |
| Chapter 1: Introduction to the Handbook on Customer Centricity RW Palmatier, C Moorman, JY Lee Handbook on Customer Centricity: Strategies for Building a Customer-Centric …, 2019 | 3* | 2019 |
| How Customer-Centric Structures Leverage the Effects of Advertising and R&D on Brand Equity and Firm Performance JY Lee | 2 | 2013 |
| The effect of customer asset strategies on acquisition performance in business-to-government markets S Yan, JY Lee, BW Josephson Journal of the Academy of Marketing Science, 1-26, 2023 | 1 | 2023 |
| Effects of bid protests against government agencies on firm performance: Role of interorganisational relationship D Lee, JY Lee, BW Josephson Economic Analysis and Policy 81, 520-540, 2024 | | 2024 |
| Digital Customer Misconduct: An Emergent Theory-Driven Framework JY Lee, S Sridhar, S Yan, N Bosukonda Available at SSRN 4468585, 2023 | | 2023 |
Robert W PalmatierUniversity of WashingtonVerified email at uw.edu
