| COVID-19 and vaccine hesitancy: A longitudinal study A Fridman, R Gershon, A Gneezy PloS one 16 (4), e0250123, 2021 | 608 | 2021 |
| Goods donations increase charitable credit for low-warmth donors R Gershon, C Cryder Journal of Consumer Research 45 (2), 451-469, 2018 | 56 | 2018 |
| Why prosocial referral incentives work: the interplay of reputational benefits and action costs R Gershon, C Cryder, LK John Journal of Marketing Research 57 (1), 156-172, 2020 | 45 | 2020 |
| Twice-told tales: Self-repetition decreases observer assessments of performer authenticity. R Gershon, RK Smith Journal of Personality and Social Psychology 118 (2), 307, 2020 | 34 | 2020 |
| Increased generosity under COVID-19 threat A Fridman, R Gershon, A Gneezy Scientific reports 12 (1), 4886, 2022 | 28 | 2022 |
| Individuals prefer to harm their own group rather than help an opposing group R Gershon, A Fridman Proceedings of the National Academy of Sciences 119 (49), e2215633119, 2022 | 8 | 2022 |
| Unilateral polarization in public health: Longitudinal evidence from COVID-19 A Fridman, R Gershon, A Gneezy | 3 | 2020 |
| Referral contagion: downstream benefits of customer referrals R Gershon, Z Jiang Available at SSRN 4214781, 2022 | 2 | 2022 |
| The Cost of Opposition: Harming our Own Rather than Helping our Opponent R Gershon, A Fridman Available at SSRN 3682145, 2020 | 1 | 2020 |
| Friends with Health Benefits: A Field Experiment R Gershon, C Cryder, KL Milkman Management Science, 2024 | | 2024 |
| Thoughts of God and acceptance of artificial intelligence: A replication DA Moore, J Schroeder, ER Bailey, R Gershon, JE Moore, JP Simmons | | 2024 |
| The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty M Sharif, R Gershon, A Park PsyArXiv, 2023 | | 2023 |
| Reply to Kasper et al.: Identity threat is lower when supporting an opposing group member than an opposing group A Fridman, R Gershon Proceedings of the National Academy of Sciences 120 (12), e2301641120, 2023 | | 2023 |
| Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences and Naturalness Perceptions M Kim, T Chen, R Gershon, S Scott, D Kupor, R Trudel Available at SSRN 4186401, 2022 | | 2022 |
| The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty A Park, R Gershon, M Sharif Available at SSRN 4132744, 2022 | | 2022 |
| Fighting Fiscal Awkwardness: How Relationship Strength Changes Consumers’ Approach to Resolving Peer Debt A Park, C Cryder, R Gershon Available at SSRN 4070934, 2022 | | 2022 |
| Risky Business: The Risk-Reward Trade-off is Different for Nonprofit versus For-profit Firms R Gershon, C Cryder, M Croston Available at SSRN 3809976, 2021 | | 2021 |
| Increased Generosity Under COVID-19 Threat (preprint) A Fridman, R Gershon, A Gneezy | | 2021 |
| Risky Business: The Risk-Reward Trade-off is Different for Nonprofit and For-profit Firms R Gershon, C Cryder, M Croston Risky Business: The Risk-Reward Trade-off is Different for Nonprofit and For …, 2021 | | 2021 |
| Consumer Decision-Making in Health Care JZ Berman, S Kassirer, E Levine, C Gaertig, S Goksel, S Scott, D Faro, ... Advances in Consumer Research 48, 2020 | | 2020 |
Ayelet GneezyProfessor of Behavioral Sciences & Marketing, UC San DiegoVerified email at ucsd.edu
