| Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration C Peñalba-Aguirrezabalaga, J Sáenz, P Ritala Journal of Intellectual Capital 21 (6), 947-984, 2020 | 32 | 2020 |
| Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences C Peñalba-Aguirrezabalaga, J Sáenz, P Ritala, M Vanhala Journal of Knowledge Management 25 (10), 2484-2505, 2021 | 9 | 2021 |
| Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance C Peñalba-Aguirrezabalaga, P Ritala, J Sáenz Journal of Business & Industrial Marketing 37 (1), 209-224, 2021 | 9 | 2021 |
| Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance J Sáenz, AO de Guinea, C Peñalba-Aguirrezabalaga Information & Management 59 (8), 103724, 2022 | 5 | 2022 |
| Marketing-specific intellectual capital: conceptualisation, measurement and performance C Peñalba-Aguirrezabalaga Lappeenranta-Lahti University of Technology LUT, 2021 | 1 | 2021 |
| The role of Marketers' Knowledge and Motivation in the Generation of Positive Customer Experience C Peñalba-Aguirrezabalaga, J Sáenz, P Ritala, M Vanhala European conference on knowledge management, 612-XXI, 2020 | 1 | 2020 |
| Marketing-specific intellectual capital: conceptualisation, measurement and performance CP Aguirrezabalaga Universidad de Deusto, 2021 | | 2021 |
| Publication IV C Peñalba-Aguirrezabalaga, P Ritala, J Sáenz MARKETING-SPECIFIC INTELLECTUAL CAPITAL: CONCEPTUALISATION, MEASUREMENT AND …, 2021 | | 2021 |
| Marketing-Specific Relational Capital and Product/Service Innovation Performance C Peñalba-Aguirrezabalaga, P Ritala, J Sáenz International Conference on Intellectual Capital and Knowledge Management …, 2020 | | 2020 |
| Please cite as J Saenz, A Ortiz de Guinea, C Peñalba-Aguirrezabalaga, J Saénz, ... | | |
| ¿ Conoces los recursos de conocimiento de tu departamento de marketing? Una herramienta de evaluación dirigida a responsables de marketing J Sáenz, C Peñalba, P Ritala | | |
Josune Saenz MartinezAssociate Professor, Deusto Business School, Universidad de DeustoVerified email at deusto.es
