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Monirul Hasan Masum
Monirul Hasan Masum
Assistant Professor (Marketing), International Standard University (ISU)
Verified email at isu.ac.bd
Title
Cited by
Cited by
Year
Prevalence of anxiety, depression, and stress among students of Jahangirnagar University in Bangladesh
MM Hossain, MA Alam, MH Masum
Health science reports 5 (2), e559, 2022
242022
Green marketing for agricultural products offered by super shops in Bangladesh
MH Masum, MR Amin, KNB Faruky
World 2 (5), 2012
62012
Effect of advertisement on purchasing energy drink in Dhaka city of Bangladesh
MM Hossain, SMN Azad, R Parveen, MH Masum
Eur. J. Bus. Manage 6, 1-11, 2014
42014
E-banking Performance of Commercial Banks in Bangladesh: A Study on its Efficiency, Fulfillment, and Trust as the predictors.
MH Masum, M Rahman, KMZ Islam
Journal of Business and Development Studies 1 (1), 15:29, 2022
12022
The Problems and Challenges of Small and Medium Enterprises in Bangladesh.
OA Thakur, MK Alam, MH Masum
Journal of Business and Development Studies (JBDS) 1 (1), 53-71, 2022
12022
CORPORATE SOCIAL RESPONSIBILITY (CSR) EXERCISES OF A FINANCIAL INSTITUTION IN BANGLADESH: A STUDY ON SOCIAL ISLAMI BANK LTD.(SIBL)(SAVAR BRANCH, DHAKA)
F Sehreen, F Afroz, MH Masum
12017
Customer Satisfaction on Some Selected Dhaka Museums: An Empirical Study on Their Services in the Perspective of 'Flower of Service' Model
MH Masum, MR Amin
BUBT Journal 8 (1), 14 - 41, 2016
1*2016
Role of Value for Money Audit in Public Financial Management of the Developing Countries.
SH Chowdhury, MH Masum
Journal of Gono Bishwabidyalay 3 (1 & 2), 103, 2020
2020
Effectiveness of Branding in the Perspective of Private Television Channels in Bangladesh
MH Masum, Maniruzzaman, F Ahmad
The Business Review 2 (1), 2013
2013
Identifying and Comparing Brand Performances of different IPG (Image and Printing Group) Brands in Bangladesh through Perceptual Mapping
MH Masum, Maniruzzaman
BUBT Journal 3, 1, 2010
2010
Identifying and Comparing different brand elements in respect to recalling capability of the consumers of toothpaste in Bangladesh
MH Masum, MAA Azad, GM Alam, SS Rafiq
BUBT Journal 1, 39, 2008
2008
Cultural Resource Management in an urban periphery: A case study on the scheme of implementing planning integration & community participation in Savar
B Ahmed, N Kabir, M Nargis, MH Masum
Pratnattava 13, 63, 2007
2007
Introducing KAP study in the perspective of cultural resources management of Savar region: Toward a new interdisciplinary approach
MH Masum, B Ahmed, N Kabir, M Nargis
Pratnattava 12, 51, 2006
2006
Neuromarketing: A new research approach toward unlocking consumer mind
SS Rafiq, MH Masum
Journal of Business Research 8, 2006
2006
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Articles 1–14