| The difference in consumer risk perception between celebrity endorser and expert endorser in college advertisements E Soliha, N Zulfa Journal of Indonesian Economy & Business 24 (1), 100-114, 2009 | 17 | 2009 |
| Ethics support through rapport: Elaborating the impact of service provider rapport on ethical behaviour intention of the tourists W Paramita, N Zulfa, R Rostiani, YA Widyaningsih, M Sholihin Journal of Retailing and Consumer Services 63, 102693, 2021 | 7 | 2021 |
| Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory B Sutikno, W Paramita, R Rostiani, S Winahjoe, N Zulfa Journal of Relationship Marketing 23 (1), 21-46, 2024 | 2 | 2024 |
| Peran Etnosentrisme pada Hubungan Identitas Lokal/Global dengan Sikap Konsumen terhadap Produk Berposisi Lokal/Global T Budiarto, N Zulfa, YA Widyaningsih | | 2013 |
| ETHNOCENTRISM ROLE ON THE RELATIONSHIP BETWEEN LOCAL/GLOBAL IDENTITY AND CUSTOMER ATTITUDE TOWARD LOCAL/GLOBAL POSITIONING AS PERCEIVED BY YOUNG INDONESIAN YA Widyaningsih, N Zulfa, T Budiarto Journal of Applied Economics in Developing Countries 3 (1), 9-20, 0 | | |
