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Kevin Cruthirds
Kevin Cruthirds
Associate Professor of Management, University of Texas Rio Grande Valley
Verified email at utrgv.edu
Title
Cited by
Cited by
Year
The use of humor in the workplace
EJ Romero, KW Cruthirds
Academy of management perspectives 20 (2), 58-69, 2006
9092006
The Use of Humor in the Workplace
E Romero, K Cruthirds
Engineering Management Review 34 (3), 18 - 30, 2006
9092006
Differences between American, Egyptian and Lebanese humor styles: Implications for international management
M Kalliny, KW Cruthirds, MS Minor
International Journal of Cross Cultural Management 6 (1), 121-134, 2006
1582006
Impact of an ERP simulation game on online learning
M Hwang, K Cruthirds
The International Journal of Management Education 15 (1), 60-66, 2017
502017
In search of aesthetics in consumer marketing: An examination of aesthetic stimuli from the philosophy of art and the psychology of art
YJ Wang, KW Cruthirds, CN Axinn, C Guo
Academy of Marketing Studies Journal 17 (2), 37, 2013
502013
A comparison of humor styles in US and Mexican television commercials
KW Cruthirds, VL Wang, YJ Wang, J Wei
Marketing Intelligence & Planning 30 (4), 384-401, 2012
252012
The impact of humor on mediation
KW Cruthirds
Dispute Resolution Journal 61 (3), 32, 2006
232006
Understanding employee turnover patterns in Mexican maquiladoras
E Romero, KW Cruthirds
Journal of Centrum Cathedra 2 (1), 62-71, 2009
202009
Analysis of current customs practices in the United States and a proposed model for world class Customs
T Coyle, K Cruthirds, S Naranjo, K Nobel
World customs journal 1 (18), 71-86, 2014
172014
Insights into negative humor in organizations: development of the negative humor questionnaire.
KW Cruthirds, YJ Wang, EJ Romero
Journal of Business & Management 19 (3), 2013
162013
“Enculturated” Pleasure: A Study in Multicultural Engagement: How Do Mexican and US Consumers Respond To Humorous Advertising Differently?
VL Wang, KW Cruthirds, YJ Wang, J Wei
Journal of Advertising Research 54 (3), 320-331, 2014
152014
World class logistics-south of the border: an analysis of Mexican maquiladora environmentally responsible practices
KW Cruthirds, T Coyle, MPT Velasco, BG Marquez
International Journal of Productivity and Quality Management 15 (3), 285-308, 2015
62015
The impact of intragroup relationship conflict on intention to re-enroll: Implications for virtual learning
Y Zhu, V Lynette Wang, E Leach, K Cruthirds, Y Wang
Internet Research 29 (6), 1370-1385, 2019
52019
Adopting ro-ro transportation in inland China: A decision criteria survey of shippers, forwarders, and haulers
K Yu, YJ Wang, CR Moberg, KW Cruthirds
International Journal of Logistics Systems and Management 16 (4), 426-443, 2013
52013
Ad Acceptance: Scale Development, Purification, and Validation of Acceptance of Cell Telephone Advertising Acceptance
A Saran, K Cruthirds, MS Minor
DEVELOPMENTS IN MARKETING SCIENCE 29, 62, 2006
52006
Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks
YJ Wang, S Hong, J Wei, KW Cruthirds
International Journal of Electronic Marketing and Retailing 4 (1), 80-99, 2011
32011
Empirical Investigation on the Magnitude of Job Offshoring from an Organizational Contingency Perspective: Implications for American Work Force
YJ Wang, K Cruthirds, M Baeza
Competitiveness Review 20 (4), 322-332, 2010
22010
Ad Acceptance: Scale Development, Purification, and Validation of Cell Telephone Advertising Acceptance
A Saran, K Cruthirds, MS Minor
Revolution in Marketing: Market Driving Changes, 62-66, 2006
2*2006
Cell phone advertising delivery acceptance: development, purification and validation of the advertising delivery acceptance scale
A Saran, KW Cruthirds, M Kalliny, M Minor
International Journal of Electronic Marketing and Retailing 2 (2), 135-149, 2008
12008
SECTION 1–ACADEMIC CONTRIBUTIONS
HM Wolffgang, E Kafeero, D Widdowson, B Blegen, M Kashubsky, ...
World 157, 2013
2013
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