Albert Valenti

20212022202320242 1 19 13

Shuba SrinivasanbuVerified email at bu.edu
Gokhan YildirimAssociate Professor of Marketing, Imperial College Business SchoolVerified email at imperial.ac.uk
Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
Stefan StremerschErasmus School of Economics, Erasmus University Rotterdam, the Netherlands & IESE Business SchoolVerified email at ese.eur.nl
Julian VillanuevaProfessor, Marketing Department, IESE Business School, University of NavarraVerified email at iese.edu
Victor Martínez-de-AlbénizIESE Business SchoolVerified email at iese.edu
Chadwick J. MillerAssociate Professor of MarketingVerified email at wsu.edu

Albert Valenti

Verified email at iese.edu - Homepage


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The value of context-specific studies for marketing S Stremersch, J Gonzalez, A Valenti, J Villanueva Journal of the Academy of Marketing Science 51 (1), 50-65, 2023	23	2023
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories A Valenti, G Yildirim, M Vanhuele, S Srinivasan, K Pauwels International Journal of Research in Marketing 40 (2), 435-454, 2023	7*	2023
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing A Valenti, S Srinivasan, G Yildirim, K Pauwels Journal of the Academy of Marketing Science, 1-20, 2023	4*	2023
Creando campañas de márketing experiencial de éxito Í Gallo, A Valentí Harvard Deusto Márketing y Ventas, 14-21, 2020	1	2020
What to Say and Where to Say It: Retargeted Advertising Effectiveness for Offline Sales Markets A Valenti, C Miller IESE Business School Working Paper, 2022		2022
Shopping Distancing: The Impact of Travel Cost on Shopping Destination Choices A Valenti, V Martinez-de-Albéniz IESE Business School Working Paper, 2021		2021
Customer and Employee Satisfaction Effects on Cross-buying A Valenti, G Yildirim, S Srinivasan		2019
Assessing marketing resource allocation in retail A Valenti Boston University, 2018		2018

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