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Neha Yadav
Neha Yadav
Flame School of Business, Flame University
Verified email at flame.edu.in
Title
Cited by
Cited by
Year
Past, present, and future of electronic word of mouth (EWOM)
S Verma, N Yadav
Journal of Interactive Marketing 53 (1), 111-128, 2021
2992021
Identifying and analyzing touchpoints for building a higher education brand
M Khanna, I Jacob, N Yadav
Journal of Marketing for Higher Education 24 (1), 122-143, 2014
2312014
eWOM, destination preference and consumer involvement–a stimulus-organism-response (SOR) lens
N Yadav, S Verma, RD Chikhalkar
Tourism Review, 2021
402021
The Diffusion of Mobile Payments - Profiling the Adopters and Non-Adopters, Roger's Way
G Dash, K Sharma, N Yadav
Journal of Retailing and Consumer Studies 71 (March 2023), 2022
262022
Beyond poverty: A study of diffusion & adoption of feminine hygiene products among low income group women in Mumbai
I Jacob, M Khanna, N Yadav
Procedia-Social and Behavioral Sciences 148, 291-298, 2014
182014
An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation
S Verma, N Yadav, R Chikhalkar
Journal of Marketing Communications, 2021
92021
Online Reviews towards Reducing Risk
N Yadav, S Verma, R Chikhalkar
Journal of Tourism Futures, 2022
72022
“How I think, Who I am”—Role of social media influencers (SMIs) as change agents
J Paul, K Jagani, N Yadav
Journal of Consumer Behavior, 2024
2024
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