Past, present, and future of electronic word of mouth (EWOM) S Verma, N Yadav Journal of Interactive Marketing 53 (1), 111-128, 2021 | 299 | 2021 |
Identifying and analyzing touchpoints for building a higher education brand M Khanna, I Jacob, N Yadav Journal of Marketing for Higher Education 24 (1), 122-143, 2014 | 231 | 2014 |
eWOM, destination preference and consumer involvement–a stimulus-organism-response (SOR) lens N Yadav, S Verma, RD Chikhalkar Tourism Review, 2021 | 40 | 2021 |
The Diffusion of Mobile Payments - Profiling the Adopters and Non-Adopters, Roger's Way G Dash, K Sharma, N Yadav Journal of Retailing and Consumer Studies 71 (March 2023), 2022 | 26 | 2022 |
Beyond poverty: A study of diffusion & adoption of feminine hygiene products among low income group women in Mumbai I Jacob, M Khanna, N Yadav Procedia-Social and Behavioral Sciences 148, 291-298, 2014 | 18 | 2014 |
An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation S Verma, N Yadav, R Chikhalkar Journal of Marketing Communications, 2021 | 9 | 2021 |
Online Reviews towards Reducing Risk N Yadav, S Verma, R Chikhalkar Journal of Tourism Futures, 2022 | 7 | 2022 |
“How I think, Who I am”—Role of social media influencers (SMIs) as change agents J Paul, K Jagani, N Yadav Journal of Consumer Behavior, 2024 | | 2024 |