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Jose Ribamar Siqueira Junior
Jose Ribamar Siqueira Junior
Purdue University Global
Dirección de correo verificada de purdueglobal.edu
Título
Citado por
Citado por
Año
Purchase intention and purchase behavior online: A cross-cultural approach
ARO Nathalie Peña-García, Irene Gil-Saura, JR Siqueira
Heliyon 6 (6), e04284, 2020
5272020
How previous positive experiences with store brands affect purchase intention in emerging countries: A comparison between Brazil and Colombia
MF Diallo, JR Siqueira Jr
International Marketing Review 34 (4), 536-558, 2017
952017
Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention
GM Jose Ribamar Siqueira Jr., Nathalie García Peña, Enrique ter Horst
Electronic Commerce Research and Applications 37, 2019
862019
Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy
Dakduk, S., Santalla-Banderali, Z., Siqueira, J.R.
Heliyon 6 (11), 2020
532020
A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments
JR Siqueira, E ter Horst, G Molina, M Losada, MA Mateus
Journal of Retailing and Consumer Services 53, 102009, 2020
462020
A 2020 perspective on “Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”
JR Siqueira Jr, NG Peña, E ter Horst, G Molina
Electronic Commerce Research and Applications 40, 100930, 2020
182020
Acceptance of mobile commerce in low-income consumers: evidence from an emerging economy. Heliyon, 6 (11), e05451
S Dakduk, Z Santalla-Banderali, JR Siqueira
132020
Transformative place management (TPM) in commercial settings and business performance
M Losada-Otalora, JR Siqueira
Journal of Services Marketing 34 (7), 889-907, 2020
62020
Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience
JR Siqueira, M Bendixen, F Reinoso-Carvalho, R Campo
Journal of Marketing Analytics 11 (2), 186-201, 2023
52023
Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
JR Siqueira Junior, E ter Horst, G Molina, LH Gunn, F Reinoso-Carvalho, ...
Journal of Marketing Analytics 11 (1), 95-115, 2023
52023
The role of brand commitment in the retail sector: The relation with open innovation
JR Siqueira, N Peña-García, E ter Horst, G Molina, M Villamil
Journal of Open Innovation: Technology, Market, and Complexity 7 (2), 154, 2021
52021
Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract
JR Siqueira, M Bendixen, R Abratt, M Petrescu
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
12019
Two essays on employee brand behavior
JR Siqueira Jr
Nova Southeastern University, 2017
12017
Understanding how brand price image affects customer attitude across international markets: Evidence from Latin America
MF Diallo, JR Siqueira
2018 Global Marketing Conference, Tokyo, Japan., 2018
2018
Heard It Through the Grapevine! How Peer-to-Peer Interaction Affects Customer Experience and Word-of-Mouth Intention in Different Service Environments: A Bayesian Approach
R Siqueira, E ter Horst, G Molina, M Losada, M Amado Mateus
How Peer-to-Peer Interaction Affects Customer Experience and Word-of-Mouth …, 2017
2017
Customer experience among generation Z in emerging markets: A cross cultural study between Brazil and Colombia
JR Siqueira, M Bendixen, M Amado
Academy of International Business – Latin America Chapter (AIBLAT …, 2016
2016
Extended warranty purchase behavior in emerging economies: A cross-cultural comparison between Brazil and Colombia
JR Siqueira
Academy of International Business – Latin America Chapter (AIBLAT …, 2016
2016
Previous experience with store brands and consumer behaviour in emerging countries
DMF J.R., Siqueira
Academy of International Business (AIB), 2014
2014
COMPRENDRE LES EFFETS DE L’IMAGE PRIX DE LA MARQUE DE DISTRIBUTEUR A L’INTERNATIONAL: UNE ETUDE EMPIRIQUE
MF DIALLO, RH RAMIREZ, JR SIQUEIRA, JF TOTI
El papel de los empleados en la expectativa de marca como ventaja competitiva
JR Siqueira
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20