| Impact of customer retention practices on firm performance K Gengeswari, P Padmashantini, SA Sharmeela-Banu International Journal of Academic Research in Business and Social Sciences 3 …, 2013 | 38 | 2013 |
| How does the ambience of café affect the revisit intention among its patrons? AS on the cafes in Ipoh, Perak SBS AbuThahir, G Krishnapillai MATEC Web of Conferences 150, 05074, 2018 | 36 | 2018 |
| Factors affecting female lecturer retention in private higher institution in Perak JA Bakar, ZZ Mohamad, SA Sharmeela-Banu International Journal of Academic Research in Business and Social Sciences 5 …, 2015 | 26 | 2015 |
| Customer retention practices among the major retailers in Malaysia SA Sharmeela-Banu, K Gengeswari, P Padmashantini International Journal of Academic Research in business and social sciences 2 …, 2012 | 24 | 2012 |
| An extensive review on the impact of customer retention practices towards the performance of SMEs SA Sharmeela-Banu, K Gengeswari, P Padmashantini International Journal of Academic Research in Business and Social Sciences 3 …, 2013 | 11 | 2013 |
| Investigation on the Customer Retention Practices at a Major Retailer in Malaysia P Padmashantini, K Gengeswari, SA Sharmeela-Banu Interdisciplinary Journal of Research in Business. 2 (10), 40-50, 2013 | 6 | 2013 |
| Empirical Evidence of Obstacles of Women Entrepreneurship's Growth in Malaysia JA Bakar, ZZ Mohamad, SA Sharmeela-Banu, T Ganapathy Journal of Business Management and Accounting 10 (2), 67-84, 2020 | 3 | 2020 |
| Revealing the Underlying Insights on the Use of Social Media by Foreign Students—A Qualitative Approach K Gengeswari, SA Sharmeela-Banu Journal of Business Theory and Practice 4 (1), 139-150, 2016 | 3 | 2016 |
| How does the Ambience of Cafe Affect the Revisit Intention Among its Patrons? AS on the Cafes in Ipoh, Perak SAT Sharmeela-Banu, G Krishnapillai MATEC Web of Conferences 150, 2018 | | 2018 |
Gengeswari KrishnapillaiUniversiti Tunku Abdul Rahman (UTAR), KamparVerified email at utar.edu.my
