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Larissa Becker
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Customer experience: fundamental premises and implications for research
L Becker, E Jaakkola
Journal of the Academy of Marketing Science, 2020
8432020
Methodological proposals for the study of consumer experience
LCB Becker
Qualitative Market Research: An International Journal 21 (4), 465-490, 2018
592018
Toward a goal-oriented view of customer journeys
L Becker, E Jaakkola, A Halinen
Journal of Service Management 31 (4), 767-790, 2020
562020
Challenging the" integration imperative": A customer perspective on omnichannel journeys
I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti
Journal of Retailing and Consumer Services 64, 102829, 2022
502022
A relação entre os elementos da cocriação, satisfação e confiança no contexto de serviços
LCB Becker, CP Santos, MB Nagel
REMark-Revistra brasileira de Marketing. São Paulo, SP. Vol. 15, n. 2 (abr …, 2016
262016
A relação entre os elementos da cocriação (DART) e confiança no contexto de serviços
LCB Becker, M de Brito Nagel
Revista de Administração IMED 3 (1), 1-18, 2013
252013
C2C value creation: social anxiety and retail environment
LC Becker, C Pizzutti
Journal of Research in Interactive Marketing 11 (4), 398-415, 2017
242017
A light in the dark: The benefits of co-production in service failures
NA Pacheco, LCB Becker, VA Brei
Journal of Retailing and Consumer Services 34, 95-101, 2017
172017
TOWARD A CUSTOMER-CENTRIC PERSPECTIVE OF CUSTOMER EXPERIENCE
L Becker
University of Turku, 2020
122020
Actor experience: Bridging individual and collective-level theorizing
L Becker, IO Karpen, M Kleinaltenkamp, E Jaakkola, A Helkkula, ...
Journal of Business Research 158, 113658, 2023
92023
Understanding and managing customer experiences
E Jaakkola, L Becker, E Panina
The Palgrave Handbook of Service Management, 655-675, 2022
92022
Pricing strategy in multi-channel retailing and fairness perception: An examination of boundary conditions
LCB Becker, RL Lionello, MB Nagel, RH Silveira, MS Trombetta, ...
Revista de Administração IMED [recurso eletrônico]. Passo Fundo, RS. Vol. 6 …, 2016
92016
Avaliação da qualidade percebida em serviços educacionais: proposta de uma escala
VP Bressan, K Basso, LCB Becker
Revista Gestão Universitária na América Latina-GUAL 8 (2), 216-236, 2015
82015
Consumer collectives in the circular economy: A systematic review and research agenda
R Luukkonen, E Närvänen, L Becker
Sustainable Production and Consumption, 2024
12024
EXPRESS: Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors
S Lapresta-Romero, L Becker, B Hernández-Ortega, H Terho, JL Franco
Journal of Interactive Marketing, 10949968241251694, 2024
2024
Sensorial Customer Experiences in Online Touchpoints
L Becker, E Rech
The Impact of Digitalization on Current Marketing Strategies, 19-37, 2024
2024
Data is useless unless used: The challenges of using data for customer experience management
L Becker, R Ciuchita, M Yrjölä, E Närvänen, M Holmlund
Frontiers in Service: From romans to robots: service research in emotion, 2023
2023
Customer journey segmentation–A new perspective on the dynamics of customer experience
B Reitsamer, L Becker
Frontiers in Service: From romans to robots: service research in emotion, 2023
2023
Storyscape: Exploring configurations of ephemeral firm generated content elements on social media engagement behaviors
S Lapresta-Romero, B Hernandez-Ortega, L Becker, H Terho, JL Franco
Frontiers in Service: From romans to robots: service research in emotion, 2023
2023
Becoming sober: How consumers recover from compulsive consumption
LB Becker, M Akaka, H Schau, E Jaakkola
ANZMAC, 2022
2022
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