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David Lopez Lopez
David Lopez Lopez
Verified email at esade.edu - Homepage
Title
Cited by
Cited by
Year
Behind influencer marketing: key marketing decisions and their effects on followers’ responses
FJ Martínez-López, R Anaya-Sánchez, M Fernández Giordano, ...
Journal of Marketing Management 36 (7-8), 579-607, 2020
3152020
Empowering citizens’ cognition and decision making in smart sustainable cities
J Beneicke, AA Juan, F Xhafa, D Lopez-Lopez, A Freixes
IEEE Consumer Electronics Magazine 9 (1), 102-108, 2019
272019
A clustering‐based review on project portfolio optimization methods
M Saiz, MA Lostumbo, AA Juan, D Lopez‐Lopez
International Transactions in Operational Research, 2021
242021
Reputación corporativa y Visibilidad estratégica. Modelo de gestión de la reputación online y su aplicación en las empresas de Barcelona
D López
Universidad Internacional de Catalunya. Barcelona, 2017
24*2017
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
D López-López, G Giusti
Journal of Business-to-Business Marketing 27 (2), 175-186, 2020
182020
Buying through social platforms: perceived risks and trust
FJ Martínez-López, Y Li, C Feng, D López-López
Journal of Organizational and End User Computing (JOEUC) 33 (4), 70-93, 2021
162021
Strategic decision making in smart home ecosystems: A review on the use of artificial intelligence and Internet of things
P Rodriguez-Garcia, Y Li, D Lopez-Lopez, AA Juan
Internet of Things, 100772, 2023
102023
Using instant refunds to improve online return experiences
FJ Martínez-López, C Feng, Y Li, D López-López
Journal of Retailing and Consumer Services 68, 103067, 2022
72022
Business Analytics in Sport Talent Acquisition: Methods, Experiences, and Open Research Opportunities
R de la Torre, LO Calvet, D Lopez-Lopez, AA Juan, S Hatami
International Journal of Business Analytics (IJBAN) 9 (1), 1-20, 2022
62022
Reputación corporativa y visibilidad estratégica
D López López
Modelo de gestión de la reputación online y su aplicación en las empresas de …, 2014
62014
Gestión de programas de proyectos informáticos (y no informáticos)
JR Rodríguez, JJ González, D López
Editorial UOC, 2019
52019
Identidad y reputación de carácter digital: repercusión de los medios sociales. Paakat
D López
Revista de Tecnología y Sociedad 2 (2), 1-8, 2012
52012
Ranking enterprise reputation in the digital age: a survey of traditional methods and the need for more agile approaches
CG Corlu, A Goyal, D Lopez-Lopez, RDL Torre, AA Juan
International Journal of Data Analysis Techniques and Strategies 13 (4), 265-290, 2021
42021
Reducing ecommerce returns with return credits
FJ Martínez-López, Y Li, C Feng, H Liu, D López-López
Electronic Commerce Research 23 (4), 2011-2033, 2023
22023
Estrategias digitales y uso de redes sociales en las industrias B2B y B2C en España
DL Lopez
22020
On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector
JF Fondevila-Gascón, D Lopez-Lopez, E Puiggròs, P Perez-Cubero
Digital Marketing & eCommerce Conference, 185-215, 2023
12023
Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends
AF Ward, M Marmol, D Lopez-Lopez, P Carracedo, AA Juan
International Journal of Data Analysis Techniques and Strategies 15 (3), 147-178, 2023
12023
Sexismo en la publicidad televisiva: análisis comparativo entre 2018-2022
JF Fondevila-Gascón, D Lopez-Lopez, Ó Gutiérrez-Aragón, ...
Razón y Palabra 26 (115), 205-221, 2022
12022
Combining simulation with reliability analysis in supply chain project management under uncertainty: a case study in healthcare
MA Lostumbo, M Saiz, AA Juan, D Lopez-Lopez, L Calvet
2021 Winter Simulation Conference (WSC), 1-11, 2021
12021
On the use of simulation-optimization in sustainability aware project portfolio management
M Saiz, MA Lostumbo, AA Juan, D Lopez-Lopez
2020 Winter Simulation Conference (WSC), 2493-2504, 2020
12020
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Articles 1–20