| Self-identity and consumer behavior J Escalas Journal of consumer research 39 (5), xv-xviii, 2013 | 87 | 2013 |
| An interpretive frame model of identity-dependent learning: The moderating role of content-state association KR Mercurio, MR Forehand Journal of Consumer Research 38 (3), 555-577, 2011 | 50 | 2011 |
| The advertising of experiences: Narrative processing and the importance of consistency I Gallo, S Sood, K Mercurio ACR North American Advances, 2013 | 2 | 2013 |
| Savoring Through Avoidance: Identity-Based Strategic Memory Protection K Mercurio, A Reed II, M Forehand ACR North American Advances, 2013 | 1 | 2013 |
| Consumer Memory Processes KR Mercurio, MR Forehand Wiley International Encyclopedia of Marketing, 2010 | 1 | 2010 |
| # NoBoysAllowed: Consumer Response to Brand Infidelity. J Angle, K Mercurio, E Setten Advances in Consumer Research 44, 2016 | | 2016 |
| An interpretive frame model of memory: Effects of social identity activation on recognition, recall, and the false alarms effect KR Mercurio University of Washington, 2011 | | 2011 |
| THE EFFECTS OF IDENTITY RELEVANT BRANDS ON CONSUMER PREFERENCES KR Mercurio, DY Montoya The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | | 2008 |
