Mining the text of online consumer reviews to analyze brand image and brand positioning M Alzate, M Arce-Urriza, J Cebollada Journal of Retailing and Consumer Services 67, 102989, 2022 | 98 | 2022 |
Online reviews and product sales: the role of review visibility M Alzate, M Arce-Urriza, J Cebollada Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 638-669, 2021 | 47 | 2021 |
Consumers’ awareness and attitudes in circular fashion A Jimenez-Fernandez, ME Aramendia-Muneta, M Alzate Cleaner and Responsible Consumption 11, 100144, 2023 | 4 | 2023 |
What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features M Alzate, M Arce-Urriza, J Cebollada Journal of Digital & Social Media Marketing 9 (2), 169-186, 2021 | 1 | 2021 |
Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information M Alzate, M Arce-Urriza, J Cebollada Computers in Human Behavior 153, 108088, 2024 | | 2024 |
Voice-activated personal assistants and privacy concerns: a Twitter analysis M Alzate, M Arce Urriza, M Cortiñas Journal of Research in Interactive Marketing, 2023 | | 2023 |