| Marketing for Hospitality and Tourism (eds. 1-7) P Kotler, J Bowen, J Makens, S Baloglu Pearson, 2017 | 3697* | 2017 |
| Mercadotecnia para Hotelería y Turismo P Kotler, J Bowen, J Makens Editorial Prentice-Hall Hispanoamericana, SA, Méjico, 0 | 1974* | |
| The relationship between customer loyalty and customer satisfaction JT Bowen, SL Chen International journal of contemporary hospitality management, 2001 | 1662 | 2001 |
| Loyalty: A strategic commitment JT Bowen, Shoemaker, S The Cornell Hotel and Restaurant Administration Quarterly 39 (1), 12-25, 1998 | 1537* | 1998 |
| Commentary on “Loyalty: A Strategic Commitment” S Shoemaker, J Bowen Cornell Hopsitality Quarterly 44 (5-6), 47-52, 2003 | 1474* | 2003 |
| Marketing for hospitality and tourism P Kotler, JT Bowen, J Makens, S Baloglu Pearson education, 2017 | 1213 | 2017 |
| Marketing para turismo P Kotler, J Bowen, M J España, 0 | 781* | |
| Development of a taxonomy of services to gain strategic marketing insights J Bowen Journal of the Academy of marketing science 18 (1), 43-49, 1990 | 512 | 1990 |
| Marketing turístico. P Kotler, J García de Maradiaga Miranda, J Flores Zamora, JT Bowen, ... PEARSON EDUCATIVA, SA, 2011 | 454 | 2011 |
| Managing service organizations: does having a “thing” make a difference? J Bowen, RC Ford Journal of Management 28 (3), 447-469, 2002 | 402 | 2002 |
| Mercadotecnia para hotelería y turismo P Kotler, J Bowen, J Makens Prentice-Hall Hipanoamericana,, 1997 | 366 | 1997 |
| Restaurants and the tourist market B Sparks, J Bowen, S Klag International Journal of Contemporary Hospitality Management 15 (1), 6-13, 2003 | 194 | 2003 |
| Marketing u ugostiteljstvu, hotelijerstvu i turizmu P Kotler, JT Bowen, JC Makens Mate, 2010 | 162 | 2010 |
| Market segmentation in hospitality research: no longer a sequential process JT Bowen International Journal of Contemporary Hospitality Management 10 (7), 289-296, 1998 | 156 | 1998 |
| Menu design: can menus sell JT Bowen, AJ Morris International Journal of Contemporary Hospitality Management 7 (4), 4-9, 1995 | 147 | 1995 |
| Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction” JT Bowen, SL Chen McCain International Journal of Contemporary Hospitality Management 27 (3), 415-430, 2015 | 109 | 2015 |
| A proposed model of the descriptors of service process KJ Mayer, JT Bowen, MR Moulton Journal of services marketing 17 (6), 621-639, 2003 | 106 | 2003 |
| Measuring the effectiveness of casino promotions AF Lucas, JT Bowen International Journal of Hospitality Management 21 (2), 189-202, 2002 | 93 | 2002 |
| Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020) CS Dev, JD Buschman, JT Bowen Cornell Hospitality Quarterly 51 (4), 459-469, 2010 | 88 | 2010 |
| Pemasaran, perhotelan dan keparawisataan P Kotler, JT Bowen, JC Makens Prehallindo, 2002 | 85 | 2002 |
