| Multisensory interaction in product choice: Grasping a product affects choice of other seen products MC Streicher, Z Estes Journal of Consumer Psychology 26 (4), 558-565, 2016 | 85 | 2016 |
| Touch and go: Merely grasping a product facilitates brand perception and choice MC Streicher, Z Estes Applied Cognitive Psychology 29 (3), 350-359, 2015 | 38 | 2015 |
| Exploratory shopping: attention affects in-store exploration and unplanned purchasing MC Streicher, Z Estes, OB Büttner Journal of Consumer Research 48 (1), 51-76, 2021 | 37 | 2021 |
| Shopping to and fro: Ideomotor compatibility of arm posture and product choice MC Streicher, Z Estes Journal of Consumer Psychology 26 (3), 325-336, 2016 | 12 | 2016 |
| Sensorimotor experiences in servicescapes predict attitude formation through memory dynamics: A longitudinal study BF Reitsamer, MC Streicher, K Teichmann Psychology & Marketing 37 (3), 479-487, 2020 | 9 | 2020 |
| Getting a handle on sales: Shopping carts affect purchasing by activating arm muscles Z Estes, MC Streicher Journal of Marketing 86 (6), 135-154, 2022 | 7 | 2022 |
| From the hands to the mind: Haptic brand signatures M Streicher Advances in Consumer Research 40, 920-921, 2012 | 5 | 2012 |
| Eye buy: Attentional scope affects product choice via visual exploration M Streicher, O Büttner, Z Estes ACR North American Advances, 2017 | 2 | 2017 |
| Eye Buy: Broad Visual Attention Increases Unplanned Purchases M Streicher, O Büttner, Z Estes ACR North American Advances, 2016 | 2 | 2016 |
| Shopping cart M Streicher US Patent App. 15/769,829, 2020 | 1 | 2020 |
| THE SUPERMARKET OF THE FUTURE A DIGITAL EXHIBITION AND MULTISENSORY SHOPPING EXPERIENCE G Botschen, I Combe, M Streicher Colloquium on European Research in Retailing, 170, 2023 | | 2023 |
| Shopping cart M Streicher US Patent App. 17/951,838, 2023 | | 2023 |
| The Effect of Ownership on Decision Difficulty and Willingness to Pay in Digital Tracking Experiments M STREICHER The University of Innsbruck, 2020 | | 2020 |
| The influence of carrying a shopping basket on the spatial and visual orientation of a supermarket consumer M STREICHER The University of Innsbruck, 2020 | | 2020 |
| SMOOTHING STORE ATMOSPHERE WITH DARKNESS M STREICHER The University of Innsbruck, 2019 | | 2019 |
| Store Atmosphere, Darkness and Consumers’ Evaluations M STREICHER The University of Innsbruck, 2019 | | 2019 |
| Eye Buy: Visual Exploration Affects Product Choice M Streicher, Z Estes, O Büttner ACR European Advances, 2018 | | 2018 |
| Attentional Breadth Affects In-Store Exploration and Unplanned Purchasing M Clemens Streicher, Z Estes, O B Büttner ACR North American Advances, 2018 | | 2018 |
| L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation O B Büttner, B G Serfas, D Euler, M Clemens Streicher ACR North American Advances, 2018 | | 2018 |
| Multisensory Integration of Touch and Vision During Product Evaluation and Choice M Streicher, Z Estes ACR North American Advances, 2016 | | 2016 |
