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Co-authors
Ruby Roy DholakiaUniversity of Rhode IslandVerified email at uri.edu
Angela Y. LeeNorthwestern UniversityVerified email at kellogg.northwestern.edu
Kevin Lane KellerTuck School of Business at Dartmouth CollegeVerified email at dartmouth.edu
Deborah Roedder JohnProfessor of Marketing, University of MinnesotaVerified email at umn.edu
R. P. BagozziProfessor of Behavioral Science in Management, University of MichiganVerified email at umich.edu
Sachin GuptaHenrietta Louis Johnson Professor of Management and Professor of Marketing, Cornell UniversityVerified email at cornell.edu
Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerified email at duke.edu
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Brian Sternthal
Professor of Marketing, Northwestern University
Verified email at kellogg.northwestern.edu - Homepage