| Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking K Ngoc Phan, N Ghantous International Journal of Bank Marketing 31 (6), 456-480, 2013 | 148 | 2013 |
| Emotions' impact on tourists' satisfaction with ski resorts: The mediating role of perceived value L Bonnefoy-Claudet, N Ghantous Journal of travel & tourism marketing 30 (6), 624-637, 2013 | 78 | 2013 |
| The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity N Ghantous, I Alnawas Journal of Retailing and Consumer Services 55, 102072, 2020 | 48 | 2020 |
| International franchising and performance: a resource-based perspective N Ghantous, SS Das International Journal of Retail & Distribution Management 46 (8), 744-763, 2018 | 38 | 2018 |
| Conceptualizing franchisee-based brand equity-A framework of the sources and outcomes of the brand’s added value for franchisees N Ghantous, F Jaolis International Business Research 6 (2), 2012 | 37 | 2012 |
| Brand internationalization strategy beyond the standardization/adaptation dichotomy N Ghantous, III Aix-Marseille Thought Leaders International Conference on Brand Management, 15-16, 2008 | 35 | 2008 |
| The impact of services brand personality on consumer–brand relationship quality N Ghantous Services Marketing Quarterly 37 (3), 185-199, 2016 | 33 | 2016 |
| E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism I Al Nawas, S Altarifi, N Ghantous International Journal of Retail & Distribution Management 49 (9), 1249-1270, 2021 | 25 | 2021 |
| Governance capabilities and relationship performance in international franchising N Ghantous, SS Das, F Chameroy Journal of Retailing and Consumer Services 40, 19-30, 2018 | 25 | 2018 |
| Franchising brand benefits: An integrative perspective N Ghantous, G Christodoulides Industrial marketing management 91, 442-454, 2020 | 21 | 2020 |
| When does uncertainty avoidance promote customer-to-customer intercultural service encounters? N Ghantous, AA Maher International Marketing Review 36 (3), 445-463, 2019 | 9 | 2019 |
| Zooming in on co-creation practices of international franchisors N Ghantous, I Alnawas Industrial Marketing Management 92, 1-13, 2021 | 6 | 2021 |
| Re-examining encounter intensity's conceptualisation, measurement and role N Ghantous The Service Industries Journal 35 (5), 237-254, 2015 | 6 | 2015 |
| L’internationalisation des réseaux de franchise: Processus et clefs de succès N Ghantous, F Chameroy, P Leo, J Philippe Fédération Française de la Franchise (FFF), 2013 | 4 | 2013 |
| Interaction client-personnel et marque-enseigne de services: impact de l'intensité de l'interaction sur les effets dynamisants de la marque-enseigne N Ghantous Aix-Marseille 3, 2010 | 2 | 2010 |
| Can CSR foster brand defense? A moderated-mediation model of the role of brand passion I Alnawas, N Ghantous, J Hemsley-Brown Journal of Brand Management 30 (3), 190-206, 2023 | 1 | 2023 |
| Multiple stakeholders’ perspectives on franchisee brand benefits N Ghantous, F Jaolis Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 1 | 2016 |
| Omnicanal dans les réseaux de franchise: un état des lieux S Jeanpert, F Chameroy, D Chaney, N Ghantous, M Schultz 26ème Colloque Etienne Thil, 2023 | | 2023 |
| Omnichannel strategies and franchisee-franchisor relationship quality N Ghantous, F Chameroy, D Chaney, S Jeanpert, M Schultz International Conference on Economics and Management of Networks, 2023 | | 2023 |
| The Intercultural Experience Project: A practical tool leveraging multiple intercultural experiences at home to foster student intercultural competence N Ghantous, E Belkhiria Innovations in Education and Teaching International, 1-15, 2023 | | 2023 |
